The Dental Solution Pet Owners Have Been Waiting for

“Do you have something for my pet’s bad breath?” It’s one of the most common questions in pet retail, yet traditional solutions require daily brushing — something most pet owners simply won’t maintain. Pet King Brands recognized this challenge and developed the answer: Oratene Brushless Oral Care, a complete line of enzyme-based dental products that work without brushing.

Why Independent Retailers Win

Oratene stands apart by delivering two complete enzyme systems not found in any other oral care line. The LP3 Enzyme System and MD2 Enzyme System — backed by over 40 years of advanced enzyme technology — effectively inhibit bacteria that cause bad breath, boost natural oral flora and dissolve plaque biofilm without harsh chemicals or allergens.

 While big box stores stock basic dental chews, independent retailers can offer veterinarian-recommended solutions that deliver measurable results. Oratene products are vet-used and vet-recommended, giving you the educational selling opportunity that builds customer trust and loyalty.

All Pet King Brands products are proudly made in the USA. Every formula is created with care, ensuring products meet the highest standards of quality and safety. When customers choose ZYMOX, they’re choosing a brand that values pet health and well-being above all else.

Oratene Brushless Oral Care products from ZYMOX include (clockwise from top left): Oratene Enzymatic Brushless Water Additive in two sizes. MSRP: $32.99 (8 oz) $23.99 (4 oz); Oratene Enzymatic Brushless Breath Freshener. MSRP: $12.99 (4 oz); Oratene Enzymatic Brushless Oral Gel. MSRP: $14.99 (1 oz); Oratene Enzymatic Brushless Toothpaste Gel. MSRP: $17.99 (2.5 oz)

ZYMOX Funky Paws tackles bacterial overgrowth and eliminates unpleasant odors. Infused with vitamin D and oat extract. MSRP: $14.99 (3.2 oz)

Solutions for Every Need

The Oratene line addresses every level of oral care. The Water Additive provides daily maintenance through drinking water. The Breath Freshener delivers a gentle mist for quick freshening. The Toothpaste Gel offers maximum enzyme contact for traditional application. For serious conditions like periodontal disease or gingivitis, the Brushless Oral Gel provides the most potent enzyme formulation in the line.

Pet King Brands’ commitment to innovative enzyme solutions extends across their entire product family. Their newest addition, ZYMOX Funky Paws®, tackles bacterial overgrowth and eliminates odors in paws and skin folds using the same proven LP3 enzyme technology.

The Bottom Line

Dental health concerns don’t follow seasonal patterns, making Oratene an evergreen category with consistent turnover. February’s National Pet Dental Health Month creates promotional opportunities, but customer need remains constant year-round. Most importantly, Oratene delivers results that turn first-time buyers into repeat customers.