(PRESS RELEASE) AUSTIN, TX — Springer, the award-winning creator of innovative dog essentials, announced its rebrand to Springland. The company will continue to develop premium solutions that inspire quality time between dogs and their humans under its new name, while maintaining its commitment to intentional design and superior functionality.
Since its founding in 2021, the women and family-owned company has revolutionized the dog essentials market through products that solve real problems for dog parents. The rebrand to Springland reflects the company’s evolution and continued dedication to creating meaningful connections between pets and their families.
“Our mission has always been about creating more moments of connection on every journey, big or small,” said Shannon, founder of Springland. “The rebrand to Springland represents our growth as a company while staying true to our core values of innovation, quality, and family.”
Springland’s award-winning products combine premium design with innovative functionality, earning trust from dog parents worldwide. The company’s design philosophy centers on the belief that the simplest solutions make the biggest difference in enhancing the bond between dogs and their humans.
The rebrand comes as Springland continues to expand its line of essentials designed specifically for dogs on the move. All existing products will transition to the new Springland branding, with the same quality and innovation customers have come to expect.
About Springland
Founded in 2021 by Shannon, Springland (formerly Springer) was born from a simple truth: our dogs are family. As a women and family-owned company, we’ve revolutionized dog essentials for life on the move through intentional design and relentless problem-solving. Our award-winning products seamlessly blend premium materials with breakthrough functionality, earning the trust of dog parents across the globe. At Springland, we believe the simplest innovations make the biggest difference—unlocking more moments of connection on every adventure. For more information about Springland, visit springlandpets.com or follow us on @springlandpets.
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