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Stand Out With These 10 Lifestage Products for Dogs and Cats

Pets have different needs as they age, and indies have the opportunity to create customers for life by advising their people on how to meet them.

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STAND OUT FROM your big-box and grocery competition by offering products — and the guidance to go with them — for pets at different stages of their lives.

NOW-FRESH-Grain-Free-Senior-Recipe-for-Cats

Now Fresh Grain-Free Senior Recipe For Cats
PETCUREAN

Features wholesome ingredients such as fresh turkey, salmon and duck. With added L-carnitine for heart health and weight management, and pumpkin and probiotics for digestion. No grains, by-products, meat meals. In 3, 8 and 16 pounds. University of Petcurean for in-depth product info.

petcurean.com, dennis.vanetten@petcurean.com

$23.99-$83.99

Senior-Healthy-Weight---Victor

Senior Healthy Weight
VICTOR SUPER PREMIUM PET FOOD

Nutrient-dense formula for less active dogs, made with premium-quality beef, chicken and fish meals; gluten-free grains; and joint health supplements. Includes VPRO blend for superior digestibility, immunity, and healthy skin and coat. POP materials and personalized employee training. 5, 15 and 40 pounds.

victorpetfood.com, (888) 428-7544

$14.99-$66.99

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Puppy-Sensory-Ball---Playology

Puppy Sensory Ball
PLAYOLOGY

For puppies ages 8 to 16 weeks, soft suckling spikes ease weaning process, while unique textures and sounds help with early sensory development. Tested to meet federal guidelines for children’s toys and for toxins. In all-natural beef, peanut butter and chicken scents and in S and L.

playologypets.comkaren@playologypets.com

$16.99/$22.99

Senior-Dog-Wisdom---Herbsmith

Senior Dog Wisdom
herbsmith

Designed to promote mental well-being, cognitive function and quality of life for elderly dogs. Features L-carnitine, alpha-lipoic acid, branched-chain amino acids, ginkgo biloba and DHA gold. Made in the U.S. Carries the NASC Quality Seal. POP materials, training and webinars. 10% ISO offer. 60-count chews; 75-, 150- and 500-gram powder.

(800) 624-6429, herbsmithinc.com

$19.49-$90.49

Puppy-Bites---Zesty-Paws

Puppy Calming Bites
ZESTY PAWS

Specially formulated with Sensoril ashwagandha and Suntheanine L-theanine to promote relaxation and calmness. Includes a blend of chamomile, valerian root, hemp seed powder and L-tryptophan to manage everyday stress, separation anxiety and hyperactivity. 90 chews.

zestypaws.com, (800) 451-2817

$21.99

Belly-Bands---Pet-Parents

Belly Bands
PET PARENTS

Ideal for male dogs who spot mark, puppies not house-trained, or elderly dogs with urinary incontinence issues. Sewn-in pad layers and non-abrasive WickQuick fabric quickly wicks away liquid. Hook and loop system provides a leak-proof comfortable fit. Three pack in sizes XS to XL.

petparentsbrand.com, sales@petparentsbrand.com

From $23

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Re-Juvenate-Grain-Free-Senior-Formula---Annamaet-Petfoods

Re-Juvenate Grain-Free Senior Formula
ANNAMAET PETFOODS

Specially formulated with wild-caught, sustainable silver carp — a delicious and nutritious protein source for senior dogs. With omega-3 fatty acids, coconut oil and turmeric to promote healthy cognitive function. 5, 12 and 25 pounds.

annamaet.com, (267) 382-0163

$26.99 -$112.99

TIKI-CAT-BABY-THRIVE-WET-CAT-FOOD-FOR-KITTENS

Tiki Cat Baby Thrive
WHITEBRIDGE PET BRANDS

High-protein supplement for kittens who are underweight or losing weight. Promotes energy, weight gain and growth in a formula that’s enticing and easy. Highly flavorful with real chicken, liver and easily digestible egg in a smooth, easy-to-lick texture. 20 pack of 28-ounce single servings.

tikipets.com, (866) 821-8562

$9.99

Puppy-Bites-Night-Calm---Snuggle-Puppy

Puppy Bites Night Calm
SNUGGLE PUPPY

Soft chews to help puppies relax and sleep soundly. Active ingredients include L-theanine, L-tryptophan, chamomile, passionflower, ashwagandha, melatonin. No common allergens. Pair with Snuggle Puppy toy for the ultimate soothing experience. 60 soft chews.

snugglepuppy.com, info@snugglepuppy.com

$24.95

Ultra-Mild-Puppy-Wipes---earthbath

Ultra-Mild Puppy Wipes
EARTHBATH

Plant-based wipes with mild cleansers and Hawaiian awapuhi to safely and effectively deodorize, freshen and clean. Aloe vera and vitamin E moisturize coat and skin. Botanical wild cherry fragrance. Safe for daily use on 6 weeks and up. 30 and 100 count.

earthbath.com, support@earthbath.com

$9.99/$17.99

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Rachel Phelps, a sought-after pet industry influencer and known as “America’s Pet Parent,” is an award-winning writer, photographer and certified dog trainer. She keeps busy managing the career of her internet celebrity dog Preston from PrestonSpeaks.com She has three Westies who think they are mini-humans and a cat who rules the house.

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