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Stock Site of Pet-Related Images Launches at Global Pet Expo

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(PRESS RELEASE) ORLANDO, FL – Pet brand guru J.Nichole Smith is unveiling www.stockpetphotography.com at Global Pet Expo.  

Stockpetphotography.com is a new stock photography website that boasts a database of more than 10,000 authentic, royalty-free pet-related images contributed by professional pet photographers from around the world.

“I’m so excited to have www.stockpetphotography.com as an option for myself and my pet-business clients,” says Jane Harrell, president of ‘cause Digital Marketing. Harrell has been leading marketing strategy for national and international pet businesses for 11 years and in the pet space for more than 16 years.

“Pet businesses and pet parents understand pet body language, but so much of the imagery out there doesn’t convey that knowledge,” she says. Harrell recalls one billion-dollar company CEO who railed against the lack of availability of happy-cat photos. “To have a site where I know I can get that so much faster than anywhere else – from leading pet photographers … priceless.” 

When asked about their experiences, other pet businesses and agencies express similar excitement, along with frustration with current offerings. Identifying affordable, royalty-free and appropriate pet images that consumers connect to can take hours, if not days at times.

www.stockpetphotography.com aims to solve complaints from petpreneurs and art buyers that authentic pet images are too expensive and too hard to find. It offers high-quality pet-related images from the world’s best pet photographers from $19.

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Smith explains what makes this resource possible.

“I am not exaggerating when I say that our contributors include the world’s best pet photographers,” Smith says. “From Charlotte Reeves and Ruth O’Leary in Australia, to Holly Montgomery in Calgary, Mareike Konrad in Germany, Shannon Sweetman in South Africa, Josie Baughan in the UK, Terran Bayer and The Labs & Co in California, to Sarah Ernhart in Minnesota and Jennifer Waters in Michigan – the list goes on and on! What’s really amazing though, is that these extremely successful professionals are trusting us with their valuable archives. By allowing us to make decades worth of their pet lifestyle images available at extremely affordable prices, they are making it possible for our pet businesses clients to access better images to improve their marketing results, which in turn, will help them grow their brands.”

Professional pet photographers are attracted to the site through the potential of higher sales volumes and a new sustainable stream of passive income into their photography businesses. Typically this is available only through building their own stock sites and doing the marketing and selling themselves. 

“I love that when we buy images from stockpetphotography.com to use in our marketing to help our own business grow, we’re also helping professional pet photographers grow their businesses too,” says Smith. “These photographers tirelessly give back so much to pets and the industry, it is such a thrill to see them become the heroes of this tremendously valuable project.”

Smith, www.stockpetphotography.com founder, started her career in Seattle in 2005 when she founded her first creative agency for the pet industry, offering graphic design and pet photography for private and commercial clients. Throughout the years in addition to being hired as a brand and marketing expert by solopreneurs and billion-dollar pet brands alike, Smith has been featured regularly in national and regional publications in the U.S. and UK. In 2007 Smith co-founded Dog is Good, a lifestyle brand for dog lovers. 

After moving to the UK in 2012, Smith took a break from photography and design to complete a masters in marketing from one of London’s top 10 business schools. In 2015 she launched workingwithdog.com, “The Official Club for Petpreneurs,” an online membership community for pet entrepreneurs. Last year Smith was the first-ever “International” guest speaker at Global Pet Expo, at which time she released her book, Million Dollar Dog Brand. Stockpetphotography.com, the flagship product of Smith’s new brand Animalhaus Media, represents her most recent effort to help fulfil her life’s mission: to help petpreneurs find freedom and fulfilment by building brands instead of just businesses.

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“Building this resource is something I have been dreaming of for over a decade,” Smith says. “Every day I consult with both pet photographers and pet brands of all sizes and it has become clearer and clearer to me that this site is something that both groups are desperate for. As free stock sites launch left and right, the monetary value of images goes down, and photographers struggle to find ways to get compensated fairly for their work. While at the same time, the more quickly and comprehensively competition builds within the pet industry, so too grows the need for petpreneurs to build brands and truly stand out with their marketing efforts. Any expert will tell you that the cornerstone of most marketing campaigns is effective imagery, but authentic, affordable pet images are increasingly more difficult to find on mainstream stock sites. We have created what we believe is an ideal win-win solution, and we cannot wait to share it with the pet business community and the world.”

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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