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Stock Site of Pet-Related Images Launches at Global Pet Expo

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(PRESS RELEASE) ORLANDO, FL – Pet brand guru J.Nichole Smith is unveiling www.stockpetphotography.com at Global Pet Expo.  

Stockpetphotography.com is a new stock photography website that boasts a database of more than 10,000 authentic, royalty-free pet-related images contributed by professional pet photographers from around the world.

“I’m so excited to have www.stockpetphotography.com as an option for myself and my pet-business clients,” says Jane Harrell, president of ‘cause Digital Marketing. Harrell has been leading marketing strategy for national and international pet businesses for 11 years and in the pet space for more than 16 years.

“Pet businesses and pet parents understand pet body language, but so much of the imagery out there doesn’t convey that knowledge,” she says. Harrell recalls one billion-dollar company CEO who railed against the lack of availability of happy-cat photos. “To have a site where I know I can get that so much faster than anywhere else – from leading pet photographers … priceless.” 

When asked about their experiences, other pet businesses and agencies express similar excitement, along with frustration with current offerings. Identifying affordable, royalty-free and appropriate pet images that consumers connect to can take hours, if not days at times.

www.stockpetphotography.com aims to solve complaints from petpreneurs and art buyers that authentic pet images are too expensive and too hard to find. It offers high-quality pet-related images from the world’s best pet photographers from $19.

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Smith explains what makes this resource possible.

“I am not exaggerating when I say that our contributors include the world’s best pet photographers,” Smith says. “From Charlotte Reeves and Ruth O’Leary in Australia, to Holly Montgomery in Calgary, Mareike Konrad in Germany, Shannon Sweetman in South Africa, Josie Baughan in the UK, Terran Bayer and The Labs & Co in California, to Sarah Ernhart in Minnesota and Jennifer Waters in Michigan – the list goes on and on! What’s really amazing though, is that these extremely successful professionals are trusting us with their valuable archives. By allowing us to make decades worth of their pet lifestyle images available at extremely affordable prices, they are making it possible for our pet businesses clients to access better images to improve their marketing results, which in turn, will help them grow their brands.”

Professional pet photographers are attracted to the site through the potential of higher sales volumes and a new sustainable stream of passive income into their photography businesses. Typically this is available only through building their own stock sites and doing the marketing and selling themselves. 

“I love that when we buy images from stockpetphotography.com to use in our marketing to help our own business grow, we’re also helping professional pet photographers grow their businesses too,” says Smith. “These photographers tirelessly give back so much to pets and the industry, it is such a thrill to see them become the heroes of this tremendously valuable project.”

Smith, www.stockpetphotography.com founder, started her career in Seattle in 2005 when she founded her first creative agency for the pet industry, offering graphic design and pet photography for private and commercial clients. Throughout the years in addition to being hired as a brand and marketing expert by solopreneurs and billion-dollar pet brands alike, Smith has been featured regularly in national and regional publications in the U.S. and UK. In 2007 Smith co-founded Dog is Good, a lifestyle brand for dog lovers. 

After moving to the UK in 2012, Smith took a break from photography and design to complete a masters in marketing from one of London’s top 10 business schools. In 2015 she launched workingwithdog.com, “The Official Club for Petpreneurs,” an online membership community for pet entrepreneurs. Last year Smith was the first-ever “International” guest speaker at Global Pet Expo, at which time she released her book, Million Dollar Dog Brand. Stockpetphotography.com, the flagship product of Smith’s new brand Animalhaus Media, represents her most recent effort to help fulfil her life’s mission: to help petpreneurs find freedom and fulfilment by building brands instead of just businesses.

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“Building this resource is something I have been dreaming of for over a decade,” Smith says. “Every day I consult with both pet photographers and pet brands of all sizes and it has become clearer and clearer to me that this site is something that both groups are desperate for. As free stock sites launch left and right, the monetary value of images goes down, and photographers struggle to find ways to get compensated fairly for their work. While at the same time, the more quickly and comprehensively competition builds within the pet industry, so too grows the need for petpreneurs to build brands and truly stand out with their marketing efforts. Any expert will tell you that the cornerstone of most marketing campaigns is effective imagery, but authentic, affordable pet images are increasingly more difficult to find on mainstream stock sites. We have created what we believe is an ideal win-win solution, and we cannot wait to share it with the pet business community and the world.”

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This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

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These 10 Attendees Won a Free Night at the PETS+ Wellness Summit Hotel

Find out who won a free night at the Loews Chicago O’Hare Hotel on us!

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Leading up to the PETS+ Wellness Summit happening Oct. 1 and 2 at the Loews Chicago O’Hare Hotel, we gave away 10 free nights to 10 lucky attendees. Picked at random, they are:

  • Kelly Donnel, Pet Central Station, Lincoln, NE
  • Kimberly Aspenleiter, Moore Equine Feed & Supply, Southern Pines, NC
  • Patricia Boden, Animal Connection, Charlottsville, VA
  • Justin Dowling, Pet Supply Port, Saukville, WI
  • Brianna Swanberg, Mutts & Meows, Nashville, TN
  • Christine McCoy, The Natural Pet Enrichment Center, North Royalton, OH
  • Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Hernando Umana, Beautify the Beast, Lutz, FL
  • Trace Menchaca, Flying M Feed Co, Houston, TX
  • Chris Guinn, Dog Krazy, VA

Thinking of making last-minute travel plans to attend the PETS+ Wellness Summit? Friday, Sept. 20, is the last day to get the conference rate at the Lowes Chicago O’Hare Hotel. Get more info about the summit.

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Press Releases

Under the Weather Partners with Pet Food Experts to Expand Distribution

It will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

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(PRESS RELEASE) Under the Weather has announced a distribution partnership with Pet Food Experts. With this new partnership, Under the Weather will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

“We are very excited to be part of the Pet Food Experts distribution network,” says Kyla Sternlieb, founder and president. “I founded Under the Weather based on my passion for helping pets. Working with Pet Food Experts, it’s clear that we are partnering with a distributor that is equally as committed and passionate about improving the lives of our pets.”

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Under the Weather was founded in 2015 and is known for its award winning freeze-dried bland diets for dogs with digestive upset. Also offering a complete line of dog and cat supplements and a full CBD line, Under the Weather is a one-stop shop for busy pet parents who need a quick and convenient solution for any sick pet. Under the Weather can be found in more than 1,500 retail stores across the country.

“Under the Weather provides pet parents with a variety of products to help their pets with issues from an upset stomach to joint pain,” says Antoine Seailles, market strategy manager at Pet Food Experts, “Their portfolio consists of bland diets to pre and probiotic supplements. They are a solution-oriented company that we are happy to be able to offer our retailers.”

Pet Food Experts is a fourth-generation family-owned and operated company headquartered in Pawtucket, RI. Pet Food Experts delivers to more than 4,000 retailers in 32 states out of five distribution centers located in Rhode Island, Pennsylvania, Illinois, Washington and Colorado.

Under the Weather donates a portion of every sale to its Ruffy Rescue Fund, named after the dog who inspired the company. The funds are used to help cover the transportation and spay/neuter of pets from overpopulated areas of the USA to Vermont for adoption. The Ruffy Rescue Fund has helped save the lives of more than 2,000 shelter dogs.

undertheweatherpet.com

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Old Mother Hubbard and The Dogist Partner on #Cookiecam Cookies

These tasty treats have been given a “paw of approval”.

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(PRESS RELEASE) Old Mother Hubbard has announced a new partnership with The Dogist to bring pet parents exclusive #CookieCam Cookies. The Dogist has photographed more than 30,000 dogs from around the world, sharing their unique stories online and on social media. Now, through this product collaboration with Old Mother Hubbard, The Dogist will be serving up healthy and heartfelt treats — dubbed as #Cookiecam Cookies — on the streets of New York City to pups participating in these documentary-style photos as well as for sale online exclusively through The Dogist.

Carefully crafted with natural, wholesome ingredients, these tasty treats have been given a “paw of approval” from The Dogist’s expert Cookie Committee taste test team: Waffle, Simon and Finn. The crunchy treats come in a fun mini-bone shape in an assortment of three best-selling recipes that dogs have been drooling over for 90 years and counting: Liv’R’Crunch, P-Nuttier and Bac’N’Cheez.

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Dogs make the world a better place and can inspire all pet owners to do the same. Treating them right with all-natural recipes serves as one way to say thank you for the joy they bring. Each pack of treats allows pet parents to step behind the camera and create their own #CookieCam whenever snack time may take place so the world can watch their pup munch away.

“We believe that snack time is one of the best ways to show our dogs both the love and nutritional excellence they deserve. With the exclusive #Cookiecam Cookies, it will now also be a time that is shared beyond just a pet parent and their pup,” said Kristof Vlaeminck, senior director of global brand marketing for Old Mother Hubbard. “We’ve long admired the work of The Dogist and we’re excited that the power of wholesome, all-natural nutrition will now be a part of the stories they share.”

“We are thrilled to partner with Old Mother Hubbard on these exclusive #cookiecam cookies. Rewarding our pups for great behavior is paramount to the training process and Old Mother Hubbard makes it easy with both a tasty and healthy treat” said Kate Speer, CEO of The Dogist. “After years of having solely The Dogist shoot joyful videos of pups chomping away, we are excited to see what our own community comes up with when they have a chance to spread the #cookiecam love with their pups too.”

#Cookiecam Cookies will be sold exclusively online at thedogist.com.

oldmotherhubbard.com

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