PETS+ SUMMIT EDUCATION PROGRAMA crash course in one of the most vibrant areas of the pet businessPET PROS, you already love PETS+ magazine. Now, for the first time ever, we’re bringing the things you value about our revolutionary publication to a live educational event.Hosted in Schaumburg, IL, from Sept. 30 to Oct. 2, the PETS+ Wellness Summit gives attendees three days of action-oriented, wellness-focused education, plus the chance to shop with key vendors serving the wellness market.Don’t miss the opportunity to learn from PETS+ experts about key concepts and growth opportunities in wellness — one of the most vibrant areas of the pet business. Sign up today!(NOTE: Session times to be determined. Additional session speakers and panelists to be revealed in the coming weeks.)REGISTER TO ATTEND THE SUMMITI would like more information on exhibiting.PROGRAMFORMATRaw Raw Everywhere, But Which Brands Should I Sell?Frozen raw offers brick-and-mortar stores an excellent way to compete with Amazon and Chewy, but the growing number of brands makes deciding which to carry a challenge. There’s only so much (freezer) space! Learn how to evaluate raw pet food products, from sourcing to support.Panelists: Billy Hoekman, Nutrition Science Director, Answers Pet Food; Gregori Lukas, Founder, THEO – The Healthy Evolutionary Options, Pet Grocery; Lindsay Meyers, CVT, Veterinary Outreach for Primal Pet Foods.PanelConverting to RawAre you struggling to upgrade pet parents to raw feeding? This panel of retailers shares how they do exactly that, daily, through staff training, educational seminars and more.Panelists: Billy Hoekman, Nutrition Science Director, Answers Pet Food; Gregori Lukas, Founder, THEO – The Healthy Evolutionary Options, Pet Grocery.PanelNot Every Customer Wants to Feed RawWhether for budgetary or other reasons, those not interested in raw can still feed a high-quality food. Learn more about the best options, including supplementing with fresh and raw, and how to quickly change the conversation without making customers feel like they’re letting their pets down.Panelists: Trace Menchaca, Flying M Feed Co.PanelVets vs. IndiesThe debate over dilated cardiomyopathy causes continues, with many pet parents hearing differing opinions on anesthesia-free teeth cleaning, flea and tick preventatives, and even behavioral training. Vets and indies who regularly refer to each other share how they forged positive relationships that benefit their businesses, their clients and their pets.Panelists: Lindsay Meyers, CVT, Veterinary Outreach for Primal Pet Foods; Nancy Guinn, CPN, Dog Krazy; Trace Menchaca, Flying M Feed Co.ExpertOh Look, Another CBD BrandGet expert advice on wading through the sea of CBD products to find manufacturers that align with your standards and values.Panelists: Julianna Carella, CEO & Founder, Treatibles.PanelLaw & Order (CBD)Depending on where you live, selling in this booming pet product category can be a challenge. Learn how to navigate the legalities, from stocking to processing credit card payments to displaying products to promoting on social media.ExpertTesting 123What testing/DIY kits can you offer to help customers learn which products will improve the health, physical and mental health of their Pets.RetailerLet’s (Healthy) PlayFrom puzzle games to training classes, how to sell in this category where products are a bit pricier than your average rope toy.Panelists: Spencer Williams, President & Owner, West Paw.ExpertOld Pets, New TricksDogs and cats are living longer than ever, and they need specialized care. Boarding facilities, grooming salons and retail stores can all offer senior services and add-ons, and displays can highlight senior products. And it only makes sense to establish relationships with senior care and hospice DVMs in town.Panelists: Chris Bessent, DVM, MSOM, Dipl. OM, L.Ac., Founder of Simple Food Project and Herbsmith; Julia Rohan, Rover-Time Dog Walking and Pet Sitting.ExpertSupplement Starter PackWhat are the must-have supplements for your store? What should you look for in products? How do you recommend and sell them to customers. Learn the basics so you can take advantage of this growing segment. Panelists: Chris Bessent, DVM, MSOM, Dipl. OM, L.Ac., Founder of Simple Food Project and Herbsmith.PanelSupplements For Picky PetsGetting a dog or cat to take a pill can be a challenge, so can slipping a powder into their food. Supplements, including CBD, now come in the form of functional mixers, toppers and treats. Find out about the latest products to make supplementing easier for pet parents.Panelists: Julianna Carella, CEO & Founder, Treatibles.PanelPromoting Wellness in a Non-Retail EnvironmentAre you a boarding facility, grooming salon or pet services provider first, and retail store second? You can still recommend and sell wellness products and services to customers. Here’s how.Panelists: Julia Rohan, Rover-Time Dog Walking and Pet Sitting.ExpertGet Well! On Social MediaJust as with your other product categories, social media offers an excellent way to educate readers on wellness topics and draw them in to buy. This panel of social media experts share how to use Facebook, Instagram and other platforms to do exactly this.ExpertThe Customer ExperienceHear about tools that will help you match the right wellness products to customer pets. Retailers will share nutritional questionnaires that help them recommend food, treats and supplements. Collars and leashes, bedding and toys are also areas in which you can offer expert advice not available at big box and online.PanelREGISTER TO ATTEND THE SUMMITI would like more information on exhibiting.