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SuperGravy Releases Limited Holiday Edition to Benefit Retailer Battling Cancer

Nicole’s Blush topper profits to go to Nicole Kane of Dog Day’s Delight Grooming, Retail and Rescue in Florida.

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(PRESS RELEASE) Sometimes, rescuers need rescuing themselves. The true animal rescue angels among us are inspiring. These heroes personally save hundreds of dogs, cats, and other animals every day, and they usually do so at great personal expense, with no expectation of gain or glory. Nicole Kane is one of these angels, and her family owns Dog Days Delight, a grooming, doggy day care and retail store in Cape Coral, FL.

Cape Coral also happens to be the headquarters of Clear Conscience Pet, the award-winning pet nutrition company best known for its SuperGravy holistic instant pet food topper mixes.

Kane and her mom, Nancy, have personally rescued numerous dogs in the past several years. Some are placed in new homes, but the Kanes have made it their mission to save “last chance” dogs, including advanced geriatrics and those who are blind, deaf, or otherwise physically challenged. Some of these dogs have had their elderly human guardians pass away or moved into assisted living facilities. Nicole and Nancy adopt these dogs in distress and bring them into their home as family members, knowing that they will be taking care of them for the rest of their lives.

When the founders of Clear Conscience Pet learned that Nicole, who is only 41, was recently diagnosed with both breast cancer and thyroid cancer, they wanted to help their friend and fellow pet care professional. “Dog Days Delight was the first local store to support us after we moved to Cape Coral. They stocked our full line, helped us with storage space, and even allowed their store to be used as a video shoot location,” said CCP founder Anthony Bennie. “We were shocked and very concerned to hear of Nicole’s diagnosis, and we decided to use SuperGravy to raise money for her at this difficult time.”

Anthony and co-founder Amanda Malone Bennie decided to mix two SuperGravy formulas to make a limited-edition holiday season product, and the result is “Nicole’s Blush,” a blend of Arfredo white and Barkinara red. “Red and white are festive holiday colors, and pink is the color most associated with breast cancer, so this was the perfect blend. All of the dogs who have tried Nicole’s Blush have absolutely loved it,” said Amanda Bennie.

Nicole’s Blush is made with whole superfoods including Greek yogurt powder, dried chicken liver, dried veggies, kelp, and chia seed. The blush blend also features the new Clear Conscience Pet proprietary TRI-GESTIVE three-way digestive health blend of Probiotics, Prebiotics, and Digestive Enzymes along with added Taurine for carnivore heart health. This special fundraising edition SuperGravy Blush is packaged in a 21 serving size with a promotional suggested retail price of $10. All profits will go directly to Nicole. Supplies are limited, but retailers interested in selling the special edition will be offered a discount and should contact Clear Conscience Pet to arrange purchase.

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Hi-Def Printing of Cape Coral also contributed to this effort by generously donating the package labels, and even the graphic artist donated his time.

“As far as we know, this is the first time a pet nutrition brand has designed a limited-edition product to raise money for an individual pet care professional in need, rather than a charity,” said Anthony. “But we decided that just as rescue angels focus on helping those who need immediate help, it makes perfect sense for us to focus this effort on helping Nicole right now when she needs it most. If this can make even a small difference as she battles her illness and fights to keep her business healthy, it is worth all of the effort.”

The product is available now at SuperGravy.com, and there will be an official launch event for Nicole’s Blush on Small Business Saturday at Dog Days Delight.

clearconsciencepet.com

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

NutriSource Pet Foods Funds Hospital’s First Ever Facility Dog

Rocket went through years of advanced, specialized training allowing him to be present during medical procedures.

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(PRESS RELEASE) At M Health Fairview University of Minnesota Masonic Children’s Hospital in Minneapolis, young patients met the hospital’s newest staff member who will to help them take medicine, relax during anxious moments, encourage them to walk after surgery and offer support and affection during medical procedures.

Rocket, presented by NutriSource is a golden retriever and the first and only full-time facility dog to join the team at M Health Fairview University of Minnesota Masonic Children’s Hospital.

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Rocket will help support children and families during hospitalizations and clinic visits. Rocket was formally introduced to the hospital during a short program on Dec. 5. The staff position was made possible by community support and a generous gift of $250,000 from NutriSource Pet Foods.

Chase Rasmussen and Tina (Nelson) Rasmussen of Nutrisource Pet Foods, Chris Lemme and Anna Dressel of M Health Fairview University of Minnesota Masonic — something other therapy dogs visiting the hospital are not able to do.

“There is nothing more important than the health and well-being of our children. The bond between pets and kids is extra special,” said KLN Family Brands President Charlie Nelson. “In addition to our mission to provide nutritious and healthy food for our four-legged family members, we are proud to support the great work at M Health Fairview University of Minnesota Masonic Children’s Hospital by funding the Nutrisource Facility Dog Program.”

“We want to extend a huge thank you to KLN Family Brands for their generosity and support to help launch the Nutrisource Facility Dog Program at M Health Fairview University of Minnesota Masonic Children’s Hospital,” said Anna Dressel, Child Life Coordinator – Facility Dog Program at the hospital. “Rocket has only been at the hospital for a total of seven days yet he has already had a huge impact on patients, families and staff.”

Based in Perham, MN, NutriSource produces dry dog and cat food kibble along with semi-moist pet treats. The family owned and operated company was founded in 1964 by Darrell “Tuffy” Nelson and his son, current CEO Kenny Nelson. The company recently completed a $35 million grinding, mixing and storage bin expansion as well as an $18 million investment in a fourth extruder adding 50,000 additional annual tons of capacity. By the end of 2020, a new state-of-the-art $65 million dog and cat treat manufacturing facility will be up and running in Delano, MN as their manufacturing footprint continues to grow.”

klnfamilybrands.com, mhealth.org/childrens

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Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.

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(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

goodboystudios.com, parade.pet

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Press Releases

Cat Writers Conference Looking for Speakers

Event will take place in Woodbridge, NJ, July 16-18, 2020.

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(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

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Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

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