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SUPERZOO 2024 to Unveil Over 1,000 Exciting New Pet Products & Industry Innovations

From snacks and wellness to accessories and technology, the pet industry’s latest trends to be showcased at SUPERZOO.




(PRESS RELEASE) LAS VEGAS — SUPERZOO, the most dynamic pet retail trade show in North America, will host its annual event in Las Vegas this August, promising an unparalleled showcase of the latest innovations in the pet industry. With over 1,000 new products ready to hit the shelves, SUPERZOO 2024 will be the ultimate destination for retailers looking to stay ahead of market trends. From Aug. 14–16 at the Mandalay Bay Convention Center, pet industry professionals will gather to explore the latest products, engage in high-impact education sessions starting on Aug. 13, and connect with peers and experts from across the industry.

“SUPERZOO is the premier event for pet industry professionals to discover cutting-edge products and connect with leading suppliers,” said Mike Karsting, senior vice president of events at the World Pet Association (WPA). “This year’s show floor promises to be our most dynamic yet, featuring innovative products across every category. It’s the perfect opportunity for retailers to find the next big trends in pet retail.”

Building on last year’s success, which saw a 10% increase in attendance, SUPERZOO 2024 is set to host 1,050 exhibitors, including 300 first-time exhibitors. Spanning over 328,000 square feet of exhibit space, attendees will have the opportunity to explore cutting-edge products from established brands and emerging innovators alike. Catering to both small independent retailers and larger chains, the show floor will feature specialized sections to meet diverse needs.


This year, attendees can look forward to an impressive lineup of new products that span a variety of categories, including snacks and wellness, accessories, technology, grooming tools, and boarding furnishings. The New Product Showcase will feature over 1,000 cutting-edge products set to shape the future of the pet industry, providing attendees with an exclusive preview before these products hit the shelves. Additionally, the dedicated Emerging Brands section will highlight over 80 new companies, showcasing the latest innovations and trends in the pet industry.

Here are some of the must-see new products that will be on display:

  • DoggyRade Advanced Pet Nutrition/DoggyRade Unleashed: Designed to improve intestinal and immune health, these prebiotic drinks provide fast, reliable and healthy hydration for pets. (Booth 7457)
  • Joyride Harness – Summer Mesh Harness: This breathable, lightweight harness is perfect for summer, ensuring comfort and durability for warm-weather walks and outdoor adventures. (Booth 7063)
  • Kedi Labs – Health Tests: Affordable, fear-free at-home health tests for common pet issues such as vomiting, diarrhea and urinary tract infections. (Booth 7476)
  • Natures Specialties – Truly Hypo Conditioner and Bath Brush: Formulated with Jojoba Oil and Aloe Vera, Truly Hypo Conditioner intensely moisturizes and repairs sensitive skin while preventing dander and promoting a lustrous sheen. The dual-sided bath brush, with short and long bristles, effectively removes tangles and reaches down to the skin, making it ideal for pets with longer coats. (Booth 1730)
  • Puppy Playground – Cuddle Couch: This full-size couch for dogs features drainage holes and tunnels. It is compatible with playground systems, providing a versatile and comfortable lounging solution for pets. (Booth 2330)
  • Refuresh – Deshedding Tool: This brush features vertical teeth with ‘C’ or ‘L’ shaped edges for deep cleaning and reduced shedding. Its adjustable head, spaced teeth and ergonomic design ensure comfort and efficiency for all breeds and coat types. (Booth 2135)
  • Ryan’s Pet Supplies – Paw Brothers Big Paw Slicker: This brush is designed for all coat types and effectively removes and prevents tangles, knots and mats. (Booth 1730)
  • Tailr – QR Pet Tag: A luxury QR pet tag offers lost-and-found functionality and a comprehensive pet profile document hub. It allows pet parents to store grooming, personality and health information, ensuring tailored care for their pets. (Booth 1996)

Reflecting on the diverse range of products that will be featured, Karsting added, “We are thrilled to bring together such a diverse range of innovative products that will undoubtedly set new trends in the pet industry. SUPERZOO 2024 is poised to be the most exciting and valuable event for pet retailers and professionals.”

For more information and to register, visit Connect with SUPERZOO online on Facebook, Instagram and LinkedIn.


SUPERZOO boasts the most buyer participation of any trade show for the pet retail industry in North America. SUPERZOO provides pet retail and industry professionals with leading-edge education and access to the most comprehensive array of market-ready products for retailers to competitively differentiate themselves. For the ninth consecutive year, SUPERZOO has grown in exhibitor space and square footage and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA), this annual event attracts retailers, product suppliers and service providers. For more information:

About World Pet Association

Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SUPERZOO and GROOM’D (formerly Atlanta Pet Fair and Conference). Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; leading efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and providing business resources, education, content and services to ensure pet product retailers have the support they need to be competitive. For more information about WPA, visit



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