P.L.A.Y. Pet
Lifestyle and You
80’s Classics Plush
Toy Collection

SuperZoo Booth # 7339

Playtime will be, like, totally radical with this iconic toy set featuring multiple textures and sounds, stretchable elements and our first hidden bonus toy sewn inside the Boop-box! Available individually and in 15pc. sets with free merchandising display.

MSRP: $8.90 to 12.90 for individual toys, $172.50 for POP 15pc. set
^P (855) 300-7529
^E sales@petplay.com
^W playb2bwholesale.com

NPIC
N-Bone Adult Dental Rings

SuperZoo Booth # 7239

N-Bone Adult Dental Rings are formulated with functional ingredients like probiotics and DHA, and natural herbs like alfalfa and peppermint to take care of oral hygiene while supporting healthy skin & coat and digestion of your fur-riend. The same unique ring shape and delicious Chicken flavor – Sometimes, they just don’t want to grow up and are still puppies at heart.

^E sales@npiccorporate.com
^Wnpicpet.com

West Paw
West PawAir-dried
Bison Treats

SuperZoo Booth # 3739

Meaty, protein-packed, naturally nutritious nom noms. Crafted from sustainably, humanely, healthfully raised bison organ meat, these bites squelch snack attacks with Just One Thing – Two, if you count the love.

^P (800) 443-5567
^E westpaw@westpaw.com
^W westpaw.com

Tall Tails
Antler Chew

SuperZoo Booth # 6911

The Antler Chew, steamed in bacon scent, has a unique shape that is easy to grip and enjoy. The innovative treat trough is an area on the chew that can hold soft treats and spreadables like peanut butter or yogurt. Dogs will love licking, chewing, and playing with this product for hours while also promoting dental wellness.

MSRP: Small $9.99, Medium $12.99, Large $16.99
^P (937) 222-2132
^Wyoutube.com/watch?v=dxOEJFQJ1qg&t=3s

Zee.Dog
NOX Reflective
Hands-Free Leash

SuperZoo Booth # 6956

Zee.Dog’s NOX Hands-Free Leash is a brand new, reflective version of their super-versatile Hands-Free Leash. The reflective material woven throughout the leash makes night walking safer and the leash can be worn across your chest, around your waist or used as a long leash without any complicated rings.

^P (347) 477-0933
^Ewholesale@zeedog.com
^Wzeedog.com/wholesale

DoggyRade
Prebiotic Chewies 

SuperZoo Booth # 7557

DoggyRade Prebiotic Chewies are a tasty way to support your dog’s immunity, digestive health, and intestinal function. The 3.5oz Chews are available in Banana Peanut Butter Flavor and with Real Chicken.

MSRP: $6.99
^P (816) 749-4318
^Eus@doggyrade.com
^Wus.doggyrade.com

The Bear & The Rat: Cool Treats for Dogs
Barley’s Bakes Cupcake Mix by The Bear & The Rat

SuperZoo Booth # 3569

Fun baked goods taste better when baked with love by you! Avail in a savory bone broth or a sweet peanut butter flavor (frosting included).

MSRP: $10.99
^P (888) 528-0094
^W cooltreatsfordogs.com

Celerant Technology
Point of Sale & eCommerce for Pet Shops

SuperZoo Booth # 828

One software solution to manage your entire pet shop, both in store & online.  Innovative point of sale with pricing, coupons & BOGOs, promotions, Astro loyalty rebates & rewards, pet supply distributor integrations, eCommerce, mobile shopping apps, curbside pickup application, inventory & order fulfillment, email marketing & more!

^P (718) 351-2000 x3
^W celerant.com/petsplus

Best Buds Brew
Best Buds Brew
Craft Dog Beer

SuperZoo Booth # 7266

Our Craft Brew for Dogs is made from beef bone marrow broth and is available in 3 delicious flavors: Bacon Porter, Honey Blonde & Nutty Amber. It’s shelf stable for 1 year, no refrigeration needed and it’s a great-selling impulse-selling item.

^P (323) 230-5085
^Ekevin@bestbudsbrew.com
^Wbestbudsbrew.com

Ruff Dawg
DAWG-X / DAWG-X XL

SuperZoo Booth # 5262

NEW Dawg-X & Dawg-X XL Indestructible retrieving toys float & come with a Lifetime Guarantee from Ruff Dawg. Extreme multi-directional crazy bounce drives dogs wild! 100% Made in America of premium solid FDA-approved rubber, free of phthalates & BPAs – for safe play that keeps dogs fit, active & happy!

^P (800) 772-3726
^Esales@ruffdawg.com
^Wruffdawg.com