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SuperZoo Participants Topped 21,000

The event showcased emerging trends and innovations.

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(PRESS RELEASE) SuperZoo, produced by World Pet Association, opened its doors to host the pet product community in August in Las Vegas, NV. The largest North American pet product marketplace welcomed over 21,000 participants and unveiled new show features including the SuperZoo Investor Hub and the freshly enhanced New Product Showcase as the pet sector continues to soar financially with intense investor interest.

Amidst a thriving trade show floor, WPA president Jacinthe Moreau unveiled its new logo to consumer and trade press as part of the association’s larger rebranding efforts ensuring its leadership position within the global pet retail community. “The WPA rebrand goes far beyond a new logo and operational focus. It’s about the association’s leadership evaluating what the industry and our members need in order to grow and thrive in a competitive, ever-changing marketplace,” said Moreau. The brand and association offerings will ensure that retailers are being supported and well served with a focus on business, innovation, technology and experiential marketing. The association will focus its efforts around four key pillars: producing world-class trade and consumer shows and events; providing industry action and leadership; supporting retail with business services and value-added resources; and giving back through community good works.

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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

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Photo of Adorable Service Dogs in Theater Gets Viral Attention (VIDEO)
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“It’s always wonderful to reunite with this dynamic, passionate community for a week of celebration, product discovery, learning and networking,” said Moreau. “The health and growth of the industry is apparent as we welcome both new and returning pet retailers, groomers and manufacturers to the show each year. WPA’s mission continues to be focused on growing and supporting our community and serving as a catalyst for meaningful collaboration and advancement of the industry. With this as our guiding principle, we were thrilled to provide attendees with relevant, leading-edge education sessions, an unprecedented opportunity to discover innovative product offerings and value-added peer-to-peer networking.”

With its New Product Showcase and emphasis on cutting-edge innovation and entrepreneurialism, WPA and SuperZoo look to the future as their members push the pet sector to new heights and profitability. Industry analysis shows that it’s a boom time for pets with 50% sector growth over the next five years with overall spending expected to reach $100 billion in that time-frame. In recognition of this explosive time for pet care, SuperZoo 2019 introduced the Investor Hub, which served as a gathering place for finance and private equity funds to engage with companies, entrepreneurs, and product developers looking for capital investment. This destination created a pipeline of innovative pet product discovery and development and opened the door to partnerships and acquisition opportunities with leading industry investors including Leap Ventures, Purina Innovation and Factory LLC.

Leap Ventures, a joint collaboration between the Michelson Foundation, Kinship and a Mars Petcare subsidiary, anchored the showcase with a Shark Tank style pitch competition looking for the next great consumer pet care product. The inaugural winner was Teef for their innovative dental care product for dogs. They took home a $15,000 prize and keen interest from Leap’s Studio division, which helps incubate start-ups like Teef for major growth. Asad Butt, Director of Business Development for Leap, thought SuperZoo was the obvious choice to launch this new effort. “The mix of industry experts, innovators, investors, and of course, pet retailers, provided the perfect audience for us to help startups showcase how they’re making a better world for pets.”

SuperZoo 2019 show highlights included:

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  • Nearly 1,200 exhibitors showcasing innovative products and emerging trends, including 800 new products launched in SuperZoo’s New Product Showcase.
  • Record numbers of attendees enjoyed more than 100 hours of education and learning throughout the show, covering the full spectrum of relevant topics and best and next practices, including core business, grooming trends and techniques, animal wellness and pet boarding services.
  • SuperZoo had a record-setting day at Show Floor Talks. Communicating Pet Nutrition and CBD & Hemp Legislation were the most highly attended.
  • Over 2,000 SuperZoo participants mixed, mingled and enjoyed the sounds of R.E.O. Speedwagon at the famous House of Blues sponsored by Pet Releaf.
  • Richard Thompson, Factory Founder and creator of Fresh Pets, spoke to a capacity crowd announcing the company’s intent to acquire new businesses leads by dynamic entrepreneurs. Fresh Pets raised $250 Million for this express purpose. Over the course of three days, the Investor Hub was a hive of activity serving as WPA’s “TED for Pets,” as one industry insider noted, with panels on investment, start-ups and businesses.
  • The world stage for grooming competitions awarded more than $49,500 in prize money and equipment. Local dogs rescue organization, Rescue Rodeo, provided adoptable pets to be groomed as part of the grooming competitions.
  • Pet Yoga provided an engaging and interactive experience with the added opportunity to relax and breathe with passionate pet industry professionals.

SuperZoo also celebrated several contest winners, including:

  • New Product Showcase Award Winners featuring new award categories: Innovation, New Nutrition Product, Technology, Shelf Appeal, Lifestyle, Point of Purchase, and Humanized Pet Product. For the full list, visit https://superzoo.org/2019-nps-winners/
  • Tom McLaughlin Super Jackpot Winner: Azareth Cantu
  • Grooming Contest Winners full list: https://superzoo.org/grooming-contests-winners/

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Thanksgiving Weekend to Draw 165M Shoppers With Deals ‘Too Good to Pass Up’

Holiday retail sales are expected to grow 4%.

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(PRESS RELEASE) WASHINGTON – Retailers are preparing for one of the busiest shopping weekends of the year with an estimated 165.3 million people likely to shop Thanksgiving Day through Cyber Monday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” said NRF President and CEO Matthew Shay. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

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Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

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Throughout the course of the holiday weekend, 39.6 million consumers are considering shopping on Thanksgiving Day, 114.6 million on Black Friday, 66.6 million on Small Business Saturday and 33.3 million on Sunday. The shopping weekend will wrap up on Cyber Monday, when 68.7 million are expected to take advantage of online bargains.

Shay said younger consumers are significantly more likely to shop over the Thanksgiving weekend. Among those ages 18-24, 88 percent say they are likely to shop and particularly enjoy the social aspect. Similarly, 84 percent of those ages 25-34 plan to shop. That compares with 69 percent of holiday shoppers overall.

Of those planning to shop, there is an almost even split of people who plan to start their shopping in-store (47 percent) compared with those who plan to start online (41 percent). Those under 25 are even more likely to say they expect to start shopping in-store (52 percent).

“We expect the biggest increase in potential shoppers for Thanksgiving Day this year,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “We anticipate that people may head to stores if they are open or shop from their phones while watching football.”

The top reasons consumers are planning to shop include:

The deals are too good to pass up (65 percent)
Tradition (28 percent)
It’s when they like to start their holiday shopping (22 percent)
It’s something to do over the holiday (21 percent)
It’s a group activity with friends/family (17 percent)
For consumers who do not plan to shop, more than half (53 percent) say something could convince them. The top reasons given that would change their minds are a sale or discount on an item they want (26 percent), if a family member or friend invites them to shop (12 percent), if they could be sure the items they want are available (11 percent) or a free shipping offer (11 percent).

NRF’s annual forecast estimates that holiday retail sales in November and December will be up between 3.8 percent and 4.2 percent over 2018 for a total of between $727.9 billion and $730.7 billion.

The survey of 7,917 adult consumers’ Thanksgiving weekend plans was conducted Oct. 31 through Nov. 6 and has a margin of error of plus or minus 1.2 percentage points.

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WholesalePet.com Announces Partnership with N-Gage Brand

Both parties are excited with the partnership.

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(PRESS RELEASE) WholesalePet.com has announced retailers will be able to purchase N-Gage Brand products consisting of toys, collars, harnesses, leashes, and travel gear.

“WholesalePet.com is very excited to bring N-Gage Brand to our customer base. Retailers are going to love the high-quality, innovative, mixed material and textured surface toys and travel gear. This is a fresh and sharp line that will help differentiate a store from big-box retail. The company gives back to dog rescue non-profits, too, through N-Gage Cares.” says Chris Avery, CEO at Wholesalepet.com.

“We are excited about partnering with WholesalePet.com and the independent pet retailer community to offer a meaningful product line that encourages spending more time with our dogs, an active lifestyle, and the right work life balance, all based on products that are designed for longevity — and fun,” said David Bornstein, head of business development, N-Gage Brand. “We’re confident that consumers will love our uniquely designed, well-built products, which will serve to enhance customer loyalty.”

WholesalePet.com is the leading online buying service connecting pet retailers with more than 350 pet supply vendors. Their vendors carry the highest quality, most innovative, upscale and unique pet products in the market.

N-Gage Brand is a maker of well-built, long lasting and functional pet products including toys, collars, harnesses, leashes and travel gear for dogs and their families. Integrity is the foundation of their organization.

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Happy Dog Barkery Expands Retail Space

The business was sorely lacking space in the existing location.

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(PRESS RELEASE) Happy Dog Barkery recently expanded its retail brick-and-mortar location in downtown Downers Grove, IL. The business was sorely lacking space in the existing location, and when a neighboring store relocated, Happy Dog jumped at the opportunity to expand into their space by knocking down the adjoining wall.

Beth Staley, owner of Happy Dog Barkery states, “We’ve been talking to our landlord for a few years about needing more space. Just when we decided to move some of our operation off-site for efficiency’s sake, this opportunity presented itself. The timing couldn’t have been more perfect!”

At a time when many brick-and-mortar retail locations are suffering due to many factors, including increased online shopping, Happy Dog Barkery has enjoyed success over its 15 years. This is the company’s third expansion in the current building it has occupied for the entire life of the business, adding square footage at each expansion. Happy Dog attributes its success to its fresh offerings of dog treats, stews and birthday cakes, which is unique to the area, as well as the experience its canine and human customers get while in the store. Canine customers’ favorite treat is the house specialty: liver cake.

The new space will expand the retail floor by an additional 1,300 square feet, allowing the business to bring in a more diverse mix of specialty products for dogs, cats and humans. The new space also provides more storage area for backstock, a mixed-use room and office space.

Happy Dog Barkery is an independent, pet specialty retailer featuring its own in-house bakery for dogs (and cats, horses, pigs, etc.) Local entrepreneur Staley left her job in corporate America in 2004 with the goal of working with her own pets and owning her own business. She was motivated by her own dog’s allergies. A baker since childhood, her Labrador Retriever, Payton, was suffering from severe food allergies and there seemed to be no existing healthy treats on the market for Payton so Staley created recipes of her own that were safe for Payton to eat. That quickly led to the opening of Happy Dog Barkery in April 2004. Happy Dog Barkery is home to Kale Chips the Dog, an international weight-loss story of the beagle mix who lost half his weight.

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