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SuperZoo to Launch New Investor Hub and Product Judging Process

The show is set for Aug. 20-22.

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(PRESS RELEASE) SuperZoo, the largest global pet product marketplace, is gearing up to welcome over 21,000 pet industry professionals, Aug. 20-22 in Las Vegas, NV. New show features including the SuperZoo Investor Hub and freshly enhanced New Product Showcase will provide retailers with an exclusive preview into future product development and emerging trends.

The SuperZoo Investor Hub, launching this year on the show floor, is designed to connect investors with companies who are looking for capital investment. Entrepreneurs, product inventors and developers will explore partnerships and acquisition opportunities with leading industry investors and gain knowledge to stay ahead of emerging trends. This exciting new center will create a pipeline of innovative pet product discovery and development. SuperZoo Investor Sessions, presented by leaders in the investor community including Leap Ventures, Purina Innovation, and Factory LLC, will provide insights into the future of product offerings. These onstage discussions educate attendees on securing capital venture funding for product development and advise on how to get in front of the right retail buyers, managing and understanding distribution strategies, growing a pet care startup, and more.

“SuperZoo is uniquely positioned to help ambitious entrepreneurs and forward-thinking investors explore partnerships and acquisition opportunities—all with the vision of remaining ahead of emerging trends and shaping the future of pet retail,” said Courtney Harold, vice president of sales, marketing & business development, WPA. “SuperZoo is where the future of the industry takes shape from product development to product discovery. As we strive to collectively grow the industry and support our thriving community, SuperZoo sets the foundation for pet retail success by providing a platform to bring this community together.

The recently enhanced New Product Showcase will now house both the Pet Tech Center and the Made in the USA Showcase, forming one large trend-focused location and a one-stop-shop for cutting-edge pet product offerings. This expanded show floor destination will showcase innovative products, as well as provide relevant content and education sessions to give retailers the support they need to successfully bring technology trends and locally made products into their stores.

The New Product Showcase awards have also been revamped to shine the light on categories growing in importance to retailers and their customers. Newly announced award categories include Innovation, New Nutrition Product, Technology, Shelf Appeal, Lifestyle, Point of Purchase, and Humanized Pet Product. These updated classifications give a fresh spin to one of the most popular show features and highly anticipated award revelations.

superzoo.org

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Feeders Supply Opens a Third Location in Lexington, KY

It has 24 locations across Kentucky and Southern Indiana.

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(PRESS RELEASE) Feeders Supply Company, “The Pet Lovers Store,” has announced the opening of its third location in Lexington, KY, in the Millpond Shopping Center. To celebrate, Feeders Supply is having a ribbon-cutting ceremony on Nov. 13th, followed by a five-day grand opening festivity.

“We are excited to increase Feeders Supply’s presence in Lexington,” said Brannon Dixon, CEO of Feeders Supply Company. “Our third location confirms our commitment to provide premium products to Lexington area pet lovers. Feeders Supply is proud to be Kentucky owned and operate for over 60 years.”

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The newest Lexington location features more than 11,000 square feet of space, with four private self-serve pet wash stations, expansive fish department, obedience training for dogs, plus a community event space to host adoption events with Lexington Humane Society and other local rescue organizations.

To kick-off the grand opening, the first 30 customers each day from Nov. 13 -17 will receive a gift bag filled with premium products, $5 pet washes, and will be able to enter in-store giveaways, such as six months of free dog or cat food. Winners will be announced through Feeders Supply’s Facebook page.

Feeders Supply is dedicated to carrying a great selection of pet food with advances in nutrition and an expanded collection of supplies for pets. Each Feeders Supply associate goes through extensive training to help pet lovers identify the right products for their pets.

Feeders Supply has 24 locations across Kentucky and Southern Indiana.

feederssupply.com

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Press Releases

VA and Pet Partners Combine Efforts to Bring Therapy Animal Services to More Veterans

The partnership will provide veteran communities with volunteer opportunities.

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(PRESS RELEASE) The U.S. Department of Veterans Affairs has announced it is partnering with the nonprofit organization Pet Partners to help improve quality of life, social engagement and health of veterans through increased access of animal-assisted activities and animal-assisted therapy services throughout the VA health care system.

Pet Partners and the VA will train therapy animal teams and encourage VA medical facilities to establish and expand trained therapy animal visitation and AAA and AAT programs to give patients the sense of connection, comfort and joy that comes from spending time with animals.

“This partnership will add to the health care services and programs VA offers to veterans, as emerging research recognizes the positive effects interactions with animals can have on patients,” said VA Secretary Robert Wilkie. “VA’s work with Pet Partners will help veterans support well-being through animal-assisted activities and therapy, which research shows can be very beneficial.”

The partnership will also provide veteran communities with volunteer opportunities and integrate veterans and their families into Pet Partners activities and events.

According to a wide range of research and studies, the human-animal bond can lead to lower blood pressure, reduced risk for cardiovascular disease, and lessened anxiety, pain, and loneliness. Time with therapy animals not only promotes physical and mental health but also supports wellness across variables such as social interaction, rate of recovery and personal motivation.

va.gov/healthpartnerships, petpartners.org

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Press Releases

Holistic Care Webinar Replay Available Online

The panel and presentation include information on how to holistically care for both cats and dogs with CBD, herbs, essential oils, and supplements.

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(PRESS RELEASE) On Nov. 2, CBD Dog Health’s founder, Angela Ardolino, partnered with Gregori Lukas of THEO Pet Grocery to host CBD Sessions. The free educational event included a panel of holistic veterinarians including Dr. Gerald Buchoff, Dr. Beth Hirsch and Billy Hoekman from Answers Pet Food. The panel and presentation include information on how to holistically care for both cats and dogs with CBD, herbs, essential oils, and supplements.

Pet parents who tuned in live can see their questions answered by the panel. Answers include information about Cushing’s disease, endocrine disorders, gut health, diet changes, diarrhea and constipation, what full-spectrum hemp oil means and why it is important.

To see the replay, click here. To learn more about safely caring for your pet with holistic methods, visit angelaardolino.com

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