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Sure Petcare’s Animo Learns, Reports Dog Activity & Behavior Patterns

They help owners to understand the changing needs of their pet over its lifetime.

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(PRESS RELEASE) CAMBRIDGE, UK — Pet product specialist Sure Petcare announced the launch of Animo (https://youtu.be/PREvQwNoGEE), a lifelong activity and behavior monitor that learns and accurately interprets the unique behavior and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep, as well problem behaviors such as shaking, scratching and barking. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalized pet care.

Worn on a dog’s collar, Animo comes with three sizes of attachment bands, making it suitable for dogs of all sizes. Weighing under an ounce, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery, which lasts for six months, preventing the need for regular charging.

Animo connects to the Sure Petcare — Animo app via Bluetooth, where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behavior reports by day, week, month or year. The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

“We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behavior and activity over time, which may signal changes in their pet’s health and wellbeing.” said Nick Hill, founder and CEO of Sure Petcare. “Animo is the result of a collaboration between Sure Petcare and our sister company within the Antelliq group. Over the past 18 months we have combined Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviorists to create a product which will change the lives of dogs of all breeds, ages and sizes.”

Jon Bowen, Royal Veterinary College vet and animal behaviorist said: “Because we spend so much time with our dogs we think we know how they feel, but the reality is that we often miss things. Our dogs can’t tell us that they are starting to have problems sleeping because they are in pain. They can’t tell us they are getting stressed or upset by something while we are at work, or whether they really go on good long walks with the dog walker. Even when we go on a walk with our dog, we may not notice that they are gradually becoming less playful and energetic, so we don’t detect early signs of health problems like arthritis or heart disease. Using monitoring we can get a much greater insight into what is really going on with our dogs, so we can spot the first signs of a problem. But monitoring isn’t all about picking up signs of poor health; if we monitor our dogs we can aim to make their lives better and more enjoyable. For example, identifying the activities they really like, doing more of those things and making an effort to pack more fun into every walk instead of just plodding. Having said this, the most critical aspect of monitoring is accuracy. This is where products like Animo have a real advantage, because If we are going to take action based on what a monitor tells us, we need to have real confidence in the quality of information.”

Animo retails for $79.99.

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For further information visit www.surepetcare.com.

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