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Editor's Note

The Results of Our 2024 Big Survey Are In!

Our annual Big Survey issue looked at what separates thriving independent pet businesses from those that struggle.

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WITH OUR 2024 Big Survey, the goal was to identify the most successful and the least successful independent pet retailers and service providers in our respondent group, and to then determine what sets them apart. Thanks to the more than 500 owners and top managers who took the survey, we were able to do exactly that across a variety of performance and other areas.

You’ll find results starting on p. 34, along with commentary again this year from Pet Boss Nation’s Candace D’Agnolo. We offer our deepest gratitude to the industry’s favorite business coach, who served as contributing editor the same week of Pet Boss Rush Week, the kickoff to her new business development and online education program, Pet Boss Nation University.

We also want to thank SUPERZOO, which came on this year as our 2024 Big Survey sponsor. Our partnership with the event and its organizer, the World Pet Association, just continues to grow!

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Elsewhere in this issue, you’ll find even more examples of indie success. Bark N Fetch in Frisco, TX, gets its time in the America’s Coolest spotlight starting on p. 28. Congrats to owner Heather Denton. And throughout the issue, from Calendar and To-Do List to Tip Sheet and Real Deal, you’ll find helpful insights and advice from those thriving in the industry and beyond.

One last note before you turn the page: If you are — or want to be — a member of the PETS+ Sample Box program, be sure to confirm your participant information at petsplusmag.com/samplebox. You don’t want to miss out on the dozen-plus boxes, packed full of the best new and new-to-you pet products, that will be shipped next year.

Wishing you continued success in 2025 and beyond,

Five Great Tips From This Issue That You Can Do Today

  1. Answer the phone like Buddy the Elf (Calendar, p. 8)
  2. Refresh your winter storm procedures. (To-Do List, p. 10)
  3. Offer a discount to customers who bring back a used aquarium filter. (Hot Sellers, p. 12)
  4. Be a mentor or become a mentee. (Candace D’Agnolo, p. 24)
  5. When a customer’s pet passes, offer a coupon for them to use on their next pet. (Real Deal, p. 50)

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