Brand from Better Choice Company targets millennial and Gen Z pet parents.
$25M has been raised since inception in 2018.
Trend toward human grade makes wet food more appealing.
Grain-free, high-protein formulas lead new releases.
There is something for every pup, in all stages of health and wellness.
A NEW SPECIALTY dog food crops up every week, be it a luxury kibble or a raw and dehydrated vegetarian meal. When you shop around, you’ll...
Some pet parents like to split the difference and add wet food to dry, giving dogs the best of both worlds.
Like their human counterparts, pet food aisles are filling up with prix fixe gourmet delights.
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