Vets have been painfully slow to come to the marketing table.
Don't believe what you heard about "less is more."
Jim Ackerman leads you through the proper steps.
It’s all about testing and tracking.
For many pet-business owners, it's failed to meet expectations.
Use a "scarcity" promotion to create a feeding frenzy at your business.
The world is changing. So should your marketing.
Jim talks with Paul Furse about joint ventures.
It's actually a simple calculation.
Don't be afraid to try new things ... and discard old ones.
This is much more than a slogan.
The good news is that testing and tracking is easier than ever.
A generic "come to our store" won't do the job.
A simple explanation of the most essential sales skill.
You can spend more than you think you can on advertising, says marketing specialist Jim Ackerman. And your ads don’t necessarily have to be profitable today. In...
If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among pet-business owners, says marketing specialist Jim Ackerman. And it’s...
Most pet-business owners want little to do with telemarketing, says marketing specialist Jim Ackerman. They’re afraid of offending their customers or potential customers. But the reality is...
The economy is good, pet ownership is up — what could possibly go wrong? Two things, says marketing specialist Jim Ackerman. In the video below, Ackerman...
What does your compensation system look like for on-the-floor sales staff?
In the last episode of Animal Ads, marketing specialist Jim Ackerman talked about every-door direct marketing and how to make it work for your business. In the...
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