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Maker of Alternative, Wheat-Based Cat Litter Acquired  

Targeted PetCare bought the company from Farmers Union Industries.

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CHICAGO – Targeted PetCare, a portfolio company of Wind Point Partners, has acquired sWheat Scoop from Farmers Union Industries.

Financial terms of the deal were not disclosed.

SWheat, founded in 1994 and headquartered in Detroit Lakes, MN, is a manufacturer of branded, 100% wheat-based, biodegradable cat litter products.

The acquisition is “highly complementary to TPC’s animal litter business, which manufactures branded and private label traditional clay-based litter, as well as alternative, paper-based litter,” according to a press release.

SWheat is a manufacturer of alternative, wheat-based cat litter, selling its products through retailers and distributors. TPC will now be able to offer its customers wheat-based cat litter in addition to products from the broader TPC portfolio, including recycled paper-based and clay-based animal litter, animal bedding, pet treats and dental chews.

Matt Miller, TPC CEO, said, “On behalf of everyone at TPC, I am thrilled to welcome the sWheat Scoop family into our organization. sWheat brings a unique, high-quality cat litter with a great industry and consumer reputation. We are excited about the future and look forward to leveraging our sales and marketing capabilities to drive combined sales across our customer base.”

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Paul Peterson, Wind Point managing director, said, “sWheat is a perfect fit with TPC and the acquisition helps us continue our strategic vision of building a diversified pet products platform. We believe the combination with TPC will serve as a catalyst for continued growth.”

The acquisition of sWheat Scoop marks TPC’s fourth acquisition under Wind Point’s ownership.

Bob Larson, general manager of SWheat Scoop, said, “We are extremely pleased to be joining Targeted PetCare and we believe we have found the perfect new owners who will accelerate the growth trajectory of sWheat Scoop, while also being great stewards of our associates and community. We are extremely grateful for the support everyone has provided over the years in helping us build what sWheat Scoop is today.”

Dan Hildebrandt, president and CEO of Farmers Union Industries, said, “This marks the beginning of a new and exciting chapter for sWheat Scoop. We are happy to see one of our divisions partner with TPC and Wind Point, who have a great history of growing niche businesses.  The combination of experience between TPC, Wind Point, and management will leave our dedicated employees and valued customers in terrific hands.”

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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