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Territory Launches 5 New Dog Toys Designed For Engaging, Motion-Filled Play

They are available January 2026 with a retailer buy-in discount and associated Astro Offer.

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(PRESS RELEASE) WHITE PLAINS, NY — Territory, the affordable brand of cute, interactive, and multi-purpose toys and beds, is introducing its new Active Toys Collection. A simple squeeze brings these toys to life, designed to spark dogs’ curiosity and keep playtime moving.

Not Your Average Plush Squeaker Toy

  • Toys squeak and move when squeezed
  • No batteries or charging required
  • Comforting plush exterior with reinforced mesh fabric inside
  • Stuffing is made from 100% post-consumer recycled plastic
  • Characters tie back to the Territory Farm & Garden Collection

The 5 new toys are each $13.99 and available to purchase in January ’26.

  • Skunk in a Trunk: tail moves up and down
  • Squirrel in a Trunk: tail moves up and down
  • Duck: feet move up and down
  • Chicken: tail moves up and down
  • Goat: legs move up and down

All new Active Toys will be available directly through Territory, their distributor partners, and wholesalepet.com beginning January 2026.

About Territory

Territory is inspired by the everyday moments and the places we go with our pets. Our purpose is to provide you with the tools to make the most of these moments. We design our dog toys, bedding, accessories, and bundles always with you and your dog in mind. By only using high quality materials and going above and beyond industry standards, you can trust us to stand behind our products. All our products come with the reminder to Mark Your Territory—whether it’s at home, your backyard, the neighborhood, or beyond. www.territorypet.com | 937.222.2132 | [email protected]

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FEATURED VIDEO

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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