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“The Pet Effect” Releases New Data, Videos on Human-Animal Bond

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(PRESS RELEASE) PARSIPPANY, NJ — Zoetis released two new videos as part of “The Pet Effect”, an educational campaign to raise awareness that having a pet can have positive health benefits for humans, and how, by extension, the veterinary professionals who keep pets healthy are also key contributors to public health. “Comrade” and “Adopt a Human” demonstrate both the physical and the emotional impacts that service dogs and adopted shelter pets can have on their humans. Zoetis has partnered with the Human Animal Bond Research Institute (HABRI) to publicize the scientific research supporting “The Pet Effect”. 

“The Pet Effect aims to put veterinarians at the center of the conversation with pet owners and potential pet owners about how human and pet health are connected,” said J. Michael McFarland, DVM, DABVP, Executive Director, Zoetis Petcare Marketing. “As a HABRI co-founder, Zoetis firmly supports human-animal bond research, and we hope these videos and new research results will help spread the word of the physical and emotional benefits of pet ownership.” 

Saving Lives on Both Ends of the Leash 

The Pet Effect campaign has assembled significant scientific evidence that demonstrates how pets improve heart health, alleviate depression, increase well-being, support child health and development, and contribute to healthy aging. Pets can also assist in the treatment of a broad range of conditions from autism spectrum disorder to Alzheimer’s disease to post-traumatic stress. 

The new Pet Effect campaign videos, “Comrade” and “Adopt a Human,” portray two situations in which pets can positively affect the physical and emotional well-being of their humans–in effect saving lives on both ends of the leash. The first video depicts the pains veterans go through during Post-Traumatic Stress Disorder (PTSD) episodes, and how service dogs can help them defeat the difficult symptoms that arise from the condition. The second video demonstrates that adopting shelter pets can save these animal companions as well as the people who adopt them. 

“For a veteran suffering from PTSD, a positive change in their psychological well-being and higher levels of life satisfaction are huge milestones to celebrate – and that’s why we know The Pet Effect is a true game-changer,” explained HABRI Executive Director, Steven Feldman. 

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The Pet Effect and the Veterinarian Effect 

While pets are making people healthier, there are also significant implications for those who care for pets’ health. By keeping pets healthy, veterinarians, veterinary technicians and other pet health professionals play an integral role in human health. 

The Pet Effect website features humorous and serious videos, smart social media posts and other assets that veterinarians can share with their clients to explain the health benefits of the human-animal bond. Research has shown that pet owners had a more favorable perception of their veterinarian if they displayed The Pet Effect materials in their practice.1 When pet owners understand that their pet’s health is intrinsically linked to their own, they may be more encouraged to bring their pets to their veterinarian for regular checkups. 

“Zoetis is committed to supporting veterinarians and their practices, and The Pet Effect can be an important part of that equation,” added Dr. McFarland. 

For more information about the Pet Effect and to view the new videos, please visit ThePetEffect.org. For more information and downloadable content for veterinarians, please visit ThePetEffect.org/vet. For more information about HABRI’s human-animal bond research, including a new PTSD study, please visit HABRI.org

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PETS+ Wellness Summit

Fuel Your Wellness Business at the PETS+ Wellness Summit

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

Learn more about the Summit and submit your FREE registration at petsplusmag.com/summit

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These 10 Attendees Won a Free Night at the PETS+ Wellness Summit Hotel

Find out who won a free night at the Loews Chicago O’Hare Hotel on us!

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Leading up to the PETS+ Wellness Summit happening Oct. 1 and 2 at the Loews Chicago O’Hare Hotel, we gave away 10 free nights to 10 lucky attendees. Picked at random, they are:

  • Kelly Donnel, Pet Central Station, Lincoln, NE
  • Kimberly Aspenleiter, Moore Equine Feed & Supply, Southern Pines, NC
  • Patricia Boden, Animal Connection, Charlottsville, VA
  • Justin Dowling, Pet Supply Port, Saukville, WI
  • Brianna Swanberg, Mutts & Meows, Nashville, TN
  • Christine McCoy, The Natural Pet Enrichment Center, North Royalton, OH
  • Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Hernando Umana, Beautify the Beast, Lutz, FL
  • Trace Menchaca, Flying M Feed Co, Houston, TX
  • Chris Guinn, Dog Krazy, VA

Thinking of making last-minute travel plans to attend the PETS+ Wellness Summit? Friday, Sept. 20, is the last day to get the conference rate at the Lowes Chicago O’Hare Hotel. Get more info about the summit.

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Under the Weather Partners with Pet Food Experts to Expand Distribution

It will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

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(PRESS RELEASE) Under the Weather has announced a distribution partnership with Pet Food Experts. With this new partnership, Under the Weather will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

“We are very excited to be part of the Pet Food Experts distribution network,” says Kyla Sternlieb, founder and president. “I founded Under the Weather based on my passion for helping pets. Working with Pet Food Experts, it’s clear that we are partnering with a distributor that is equally as committed and passionate about improving the lives of our pets.”

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Under the Weather was founded in 2015 and is known for its award winning freeze-dried bland diets for dogs with digestive upset. Also offering a complete line of dog and cat supplements and a full CBD line, Under the Weather is a one-stop shop for busy pet parents who need a quick and convenient solution for any sick pet. Under the Weather can be found in more than 1,500 retail stores across the country.

“Under the Weather provides pet parents with a variety of products to help their pets with issues from an upset stomach to joint pain,” says Antoine Seailles, market strategy manager at Pet Food Experts, “Their portfolio consists of bland diets to pre and probiotic supplements. They are a solution-oriented company that we are happy to be able to offer our retailers.”

Pet Food Experts is a fourth-generation family-owned and operated company headquartered in Pawtucket, RI. Pet Food Experts delivers to more than 4,000 retailers in 32 states out of five distribution centers located in Rhode Island, Pennsylvania, Illinois, Washington and Colorado.

Under the Weather donates a portion of every sale to its Ruffy Rescue Fund, named after the dog who inspired the company. The funds are used to help cover the transportation and spay/neuter of pets from overpopulated areas of the USA to Vermont for adoption. The Ruffy Rescue Fund has helped save the lives of more than 2,000 shelter dogs.

undertheweatherpet.com

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Old Mother Hubbard and The Dogist Partner on #Cookiecam Cookies

These tasty treats have been given a “paw of approval”.

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(PRESS RELEASE) Old Mother Hubbard has announced a new partnership with The Dogist to bring pet parents exclusive #CookieCam Cookies. The Dogist has photographed more than 30,000 dogs from around the world, sharing their unique stories online and on social media. Now, through this product collaboration with Old Mother Hubbard, The Dogist will be serving up healthy and heartfelt treats — dubbed as #Cookiecam Cookies — on the streets of New York City to pups participating in these documentary-style photos as well as for sale online exclusively through The Dogist.

Carefully crafted with natural, wholesome ingredients, these tasty treats have been given a “paw of approval” from The Dogist’s expert Cookie Committee taste test team: Waffle, Simon and Finn. The crunchy treats come in a fun mini-bone shape in an assortment of three best-selling recipes that dogs have been drooling over for 90 years and counting: Liv’R’Crunch, P-Nuttier and Bac’N’Cheez.

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Dogs make the world a better place and can inspire all pet owners to do the same. Treating them right with all-natural recipes serves as one way to say thank you for the joy they bring. Each pack of treats allows pet parents to step behind the camera and create their own #CookieCam whenever snack time may take place so the world can watch their pup munch away.

“We believe that snack time is one of the best ways to show our dogs both the love and nutritional excellence they deserve. With the exclusive #Cookiecam Cookies, it will now also be a time that is shared beyond just a pet parent and their pup,” said Kristof Vlaeminck, senior director of global brand marketing for Old Mother Hubbard. “We’ve long admired the work of The Dogist and we’re excited that the power of wholesome, all-natural nutrition will now be a part of the stories they share.”

“We are thrilled to partner with Old Mother Hubbard on these exclusive #cookiecam cookies. Rewarding our pups for great behavior is paramount to the training process and Old Mother Hubbard makes it easy with both a tasty and healthy treat” said Kate Speer, CEO of The Dogist. “After years of having solely The Dogist shoot joyful videos of pups chomping away, we are excited to see what our own community comes up with when they have a chance to spread the #cookiecam love with their pups too.”

#Cookiecam Cookies will be sold exclusively online at thedogist.com.

oldmotherhubbard.com

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