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“The Pet Effect” Releases New Data, Videos on Human-Animal Bond

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(PRESS RELEASE) PARSIPPANY, NJ — Zoetis released two new videos as part of “The Pet Effect”, an educational campaign to raise awareness that having a pet can have positive health benefits for humans, and how, by extension, the veterinary professionals who keep pets healthy are also key contributors to public health. “Comrade” and “Adopt a Human” demonstrate both the physical and the emotional impacts that service dogs and adopted shelter pets can have on their humans. Zoetis has partnered with the Human Animal Bond Research Institute (HABRI) to publicize the scientific research supporting “The Pet Effect”. 

“The Pet Effect aims to put veterinarians at the center of the conversation with pet owners and potential pet owners about how human and pet health are connected,” said J. Michael McFarland, DVM, DABVP, Executive Director, Zoetis Petcare Marketing. “As a HABRI co-founder, Zoetis firmly supports human-animal bond research, and we hope these videos and new research results will help spread the word of the physical and emotional benefits of pet ownership.” 

Saving Lives on Both Ends of the Leash 

The Pet Effect campaign has assembled significant scientific evidence that demonstrates how pets improve heart health, alleviate depression, increase well-being, support child health and development, and contribute to healthy aging. Pets can also assist in the treatment of a broad range of conditions from autism spectrum disorder to Alzheimer’s disease to post-traumatic stress. 

The new Pet Effect campaign videos, “Comrade” and “Adopt a Human,” portray two situations in which pets can positively affect the physical and emotional well-being of their humans–in effect saving lives on both ends of the leash. The first video depicts the pains veterans go through during Post-Traumatic Stress Disorder (PTSD) episodes, and how service dogs can help them defeat the difficult symptoms that arise from the condition. The second video demonstrates that adopting shelter pets can save these animal companions as well as the people who adopt them. 

“For a veteran suffering from PTSD, a positive change in their psychological well-being and higher levels of life satisfaction are huge milestones to celebrate – and that’s why we know The Pet Effect is a true game-changer,” explained HABRI Executive Director, Steven Feldman. 

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The Pet Effect and the Veterinarian Effect 

While pets are making people healthier, there are also significant implications for those who care for pets’ health. By keeping pets healthy, veterinarians, veterinary technicians and other pet health professionals play an integral role in human health. 

The Pet Effect website features humorous and serious videos, smart social media posts and other assets that veterinarians can share with their clients to explain the health benefits of the human-animal bond. Research has shown that pet owners had a more favorable perception of their veterinarian if they displayed The Pet Effect materials in their practice.1 When pet owners understand that their pet’s health is intrinsically linked to their own, they may be more encouraged to bring their pets to their veterinarian for regular checkups. 

“Zoetis is committed to supporting veterinarians and their practices, and The Pet Effect can be an important part of that equation,” added Dr. McFarland. 

For more information about the Pet Effect and to view the new videos, please visit ThePetEffect.org. For more information and downloadable content for veterinarians, please visit ThePetEffect.org/vet. For more information about HABRI’s human-animal bond research, including a new PTSD study, please visit HABRI.org

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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