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Planet Protector

Fighting crimes against the planet, she wields her trusty scissors and markers.




True Identity: Kara Holland | Co-owner
Base of Operations: Pittsboro Pet Supply, Pittsboro, NC

When West Paw Design announced its #GetOutAndDisplay Instagram contest in 2016, Kara Holland combined her creative superpower with her love of the planet to win top prize. Her display, which used recycled materials, not only showed off the company’s Zogoflex and Zogoflex Air toys, it reflected the company’s eco-friendly manufacturing processes.

“I took the time to cut our state silhouettes out of cardboard, colored and lettered logos with giant markers, and used a galvanized trash can to represent their toy recycling program. A vintage suitcase full of toys and pet clothes illustrated that these toys make quite the trek from the small town of Bozeman, MT, to our even smaller town of Pittsboro, NC. Finally, we had my brother’s dog Stella pose in front because she is our store tester of all things West Paw.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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