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The Worst Fonts for Your Office Brochure, and More Business Rules for Pet Professionals

Stay away from Papyrus and Mistral.




Rule 37: Worst fonts for your office brochure (from least worst to absolute worst): Papyrus, Mistral, Comic Sans, Zapf Chancery, Zapf Chancery (ALL CAPS).

Rule 101: Do not allow your free pet grooming deluxe package to be charity-raffled at any event that has a mob of chanting protestors outside.

Rule 386: If you answer an employee’s complaint by saying, “Them’s the breaks,” the chances of that employee causing you bodily harm double.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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