STOCK YOUR SHELVES with products that can help prevent, support and manage common conditions in pets.
Nutritionals
FROMM FAMILY PET FOOD
Line of functional dog treats and pates to enhance wellness while aiding joint mobility, digestive and immune health. Formulated by Fromm animal
nutritionist Dr. Danielle Opetz, the supplements can be fed in combination with others or separately and in conjunction with a dog’s daily diet. New product support for retailers: informational and POP materials, digital and social media campaigns, and periodic coupons. Sales, customer service and nutritionist staff available to answer questions and provide additional training. Treat/13 oz. Pate/13 oz.
frommfamily.com, (800) 365-6331
$4.29-$6.63
Smart Vitality Supplements
VETERINARY FORMULA
With a new look, the line expands to include Anal Gland Support, Dental Support, Eye Health, Gut Health, Hip & Joint, Pet Calm (without melatonin) and Senior Support. No artificial flavors or preservatives. New packaging and marketing materials feature company employee pets. Made in the U.S. 60 count.
veterinaryformula.com, support@veterinaryformula.com, (844) 600-VFCC (8322)
Starts at $13.99
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Fish Oils
LIFE LINE PET NUTRITION
Sustainably sourced line of fish oils rich in omega-3 fatty acids. In Wild Alaskan
Salmon Oil for skin, coat and joint; Wild Tuna + Wild Alaska Pollock Oil to boost overall wellness; Wild Alaskan Salmon + Pollock Oil for heart and brain; Omega Fish + Hemp Seed Oil for skin and inflammation; Wild Anchovy + Borage Oil to support immunity and heart; and Wild Alaskan Fish Oil for overall vitality and well-being. Filtered four times to ensure purity. No harmful chemicals. Mess-free, easy-to-dispense packaging. 8.5-128 oz.
lifelinepet.com, (253) 905-0951
$15-$239
Joint & Muscle Health
ROOTED OWL
Joint & Muscle Health contains innovative ingredients clinically proven to support joint health by working with the body’s immune system: UC-II, a patented form of undenatured Type II collagen, and Carnipure L-Carnitine. Small, neutral-flavored vegan capsules designed for optimal absorption. Manufactured in a GMP facility. No fillers. In Medium & Large Dogs. 30 count. Part of vet-formulated line supporting a wide range of health needs, with human-grade ingredients and standardized extracts for highest concentration of active components.
rootedowl.com, info@rootedowl.com
$42
Safe-Sea
FOUR LEAF ROVER
Clean and effective omega source made from green-lipped mussel, ahiflower oil and antioxidant-rich astaxanthin. Delivers 30-plus fatty acids (including ETA, GLA and SDA) for joint, skin and heart support. No GMO, toxins, overfishing or environmental harm. 30-day medium-dog supply. Veterinarian formulated. Made in the U.S. Carries NASC Quality Seal. 4 oz.
fourleafrover.com, wholesale@fourleafrover.com, (833) 477-6887
$34.99
Beef Joint Booster
HEALTHYBUD
Flavored soft dog chews to help with mobility and to reduce pain. Made from all-natural ingredients with a unique combination of green-lipped mussel, turmeric, and marine and grass-fed bovine collagen. For dogs of any size, breed or age who are prone to or suffering from osteoarthritis and joint issues. Research-backed formulation with no artificial additives, fillers or animal by-products. 4.6/14.1 oz.
Distributed by gralenco.com, sales@gralenco.com, (800) 523-7979
$11.99/$28.99
Farm
GREEN JUJU
One of three new probiotics delivering a diverse, naturally occurring spectrum of beneficial bacteria derived from raw fermented milk. Gut friendly and immune-boosting, Farm brings microbial diversity of the farm to a pet’s bowl and is an innovative alternative to lactose. Soil and Leaf round out the line. Retailer training on retail.pet or direct. In shelf-stable 30-g. glass jar with custom scoop. 30-day supply for medium-sized dog.
greenjuju.com, sales@greenjuju.com
$49.99
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Probiotic + Gut Health
SPIRITED PAW
A powerful blend of carefully selected diverse probiotic strains, including Lactobacillus and Bifidobacterium, for a balanced digestive environment. The beneficial bacteria promote healthy digestion, aid in nutrient absorption and support a strong immune response. Supplement includes research-supported, nutrient-rich ingredients, such as organic buckwheat grown on their family-owned farm. For adult cats and dogs. 90 capsules. Made by Standard Process.
spiritedpaw.com, (262) 495-5027
$32
Caniotic
BLUEGRASS ANIMAL PRODUCTS
Veterinarian-developed daily probiotic contains live, canine-sourced Lactobacillus reuteri to boost a dog’s immune system, reduce diarrhea and protect against common pathogens. In beef-flavored tablets (30-180 count), with oil (100 or 300 ml), drops (22 ml), or paste (15-cc syringe) for pickier pups. Made in the U.S.
bluegrassanimalproducts.com, nzullo@bluegrassanimalproducts.com, (859) 381-9242
$21-$78
