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True Tales

This Pet Mother Really Took “In a Hurry” to a Whole New Level

It wasn’t pretty.

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A daycare Mom was dropping off her dog. She drove right thru the building. Pam Alerine, Style Mutt, Cleveland, OH

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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JIM ACKERMAN

Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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True Tales

True Tales: A Fine Excuse for Being Absent

Excuse, excuse…

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We sent out a customer email in February and received this funny out-of-office auto-reply: “I have the flu, and I did get a shot in September. I’m wiped out. Will get back to you when able.” — Tom Jeffrey, Dinky Dog Club, Charleston, SC

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True Tales

Groomer Manipulates Laws of Science

At least that’s what the customer thinks.

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A lady wanted us to redo her dog’s haircut because she was convinced that the new style she requested was causing static electricity when she put on and removed her dog’s sweaters. I told her as sweetly as possible that while I did think my groomers were amazing, manipulating the laws of science was beyond their realm of scope! — Maggie Victory, The Whole Pet, Fort Smith, AR 

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True Tales

This Lady Walked In Our Pet Store and Complained of Dog Allergy

But the signs say it all!

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WE ARE A pet supply store and a pet-friendly coffee shop. Our signage clearly states that. We even have a sign right on the door that says “Pets Welcome.” Our window displays are all dog-centric, so what we do is very obvious. We had a lady walk in one day. She started heading to the coffee shop side and saw two of our dogs just hanging out. She huffed, turned on her heels and said quite loudly as she started heading out, “Well! I’m allergic to dogs!” I don’t know where we sent a mixed message that there would be no dogs on premise, but apparently that is what she expected! — Wendy Megyese, Muttigans, Emerald Isle, NC

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