Connect with us


Threats Prompt Target to Pull Some LGBT-Related Merch

Move made to ensure worker safety and mitigate “volatile circumstances,” retailer claims.




PHOTOGRAPHY: Courtesy of Target PHOTOGRAPHY: Courtesy of Target

Target (Minneapolis) said it is removing some merchandise related to its LGBTQIA+ Pride Month celebration after it “experienced threats impacting our team members’ sense of safety and well-being while at work.”

“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” the retailer said in a statement.

It did not say specifically what merchandise among the 2000 or so items involved in the promotion was sparking the controversy.

But in its coverage of the situation, The Guardian reported “among those [items] that attracted the most attention were ‘tuck-friendly’ women’s swimsuits that allow transgender women who have not had gender-affirming surgery to conceal their genitals.”

Items from Abprallen, which designs and sells occult- and satanic-themed clothing and accessories aimed at LGBTQIA+ consumers, have also created backlash, the London-based newspaper reported.

In addition, Target confirmed to The Guardian that it had moved Pride merchandise from the front of stores to the back in some southern U.S. locations, after confrontations and backlash involving some shoppers in those areas.


“Our focus now,” Target said, “is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular