(PRESS RELEASE) KANSAS CITY, MO — Three Dog Brands, a leading manufacturer of humanized dog treats, announced that its Birthday Confetti Lick’n Crunch! has been named Dog Cookie Product of the Year by the 2025 Pet Innovation Awards. Selected from thousands of nominations, this award honors the brand’s commitment to bringing innovative dog treats to their growing audience of devoted pet parents, rooted in its unique humanized touch and supported by pet industry trends.
An independent recognition platform, the Pet Innovation Awards annually recognize the most innovative companies, services, and products in the highly competitive pet care industry.
Three Dog Bakery’s Birthday Confetti Lick’n Crunch! features two vanilla cookies filled with birthday cake-flavored crème and confetti sprinkles—an everyday way for pet parents to celebrate their furry companions. Irresistible and full of good, each drool-worthy cookie is baked in the U.S.A. without artificial flavors. The sprinkles are even made of dehydrated vegetables, making every bite perfectly pup-friendly.
This award-winning treat is available now at major retailers such as Walmart, PetSmart, Target and Chewy.
“Winning Dog Cookie Product of the Year validates our legacy and future as the leader in humanized dog treats,” said Marella Oviedo, chief marketing & innovation officer for Three Dog Brands. “Birthday Confetti Lick’n Crunch! captures everything we believe in one iconic cookie —fun, quality, and a love for dogs so deep we can’t help but share our favorite moments with them, one treat at a time. This birthday-inspired treat is the perfect reminder that there’s always a reason to celebrate our dogs!”
Birthday Confetti Lick’n Crunch! is one of four treats in Three Dog Bakery’s growing Ultimate Celebration collection crafted to turn everyday moments, birthdays, and gotcha days into full-on tail-wagging celebrations. The lineup also includes:
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- Ultimate Celebration Confetti Cake Bites
- Ultimate Celebration Cake Mix
- Celebration Confetti
The Pet Innovation Awards, now in their 7th year, recognize excellence across the global pet industry. Winners are selected by a panel of independent experts and pet industry professionals who evaluate entries based on creativity, practical impact, safety, innovation, benefits, and influence on future impact.
For more information about Three Dog Brands’ new product launches and drool-worthy people-inspired treats visit threedog.com or @threedogbakery on social media.
About Three Dog Brands, LLC
At Three Dog Bakery our mission is to help pet parents unleash their unconditional love for their dog with deliciously irresistible dog treats. Crafted with real ingredients and worthy of the word “treat”, our uniquely “humanized” dog treats are sold nationwide across major retailers such as Walmart, PetSmart, Amazon, Target and Chewy.
Sniff out our treats at www.threedog.com
About Pet Innovation Awards
The Pet Innovation Awards are part of the Independent Innovation Awards platform, a global leader in celebrating advancements across a variety of industries. From consumer products and wellness to pet care, the Independent Innovation Awards is committed to recognizing excellence, fostering innovation, and inspiring leaders across the globe.
With a rigorous evaluation process and an eye for industry trends, the Independent Innovation Awards provide a trusted seal of approval for cutting-edge achievements. For more information, please visit www.petinnovationawards.com.
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