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Three Low Cost, Unexpected Promotional Vehicles for January




Here are three low-cost, surprising promotional vehicles to experiment with this month. Check back for next month’s Alt-Marketing mini-column, where we’ll share three more ideas.

22. Your own newspaper column

41. Custom store or business polo shirts

67. Window display in another business



This article originally appeared in the Jan-Feb 2017 edition of PETS+.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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