The best emails, text messages, direct mailers and thank-you cards are relevant to the recipient and timely.
How do we put our trust in people we don’t know well?
Incentivize new and existing customers to give you more of their information.
For us, it’s the PETS+ Wellness Summit and the prospect of more events that help both pets and businesses.
To the customer who comes in with her dog...
How could a retailer not upsell?
This will leave you more time to run your business.
They're critical to any pet business’s marketing strategy.
Sometimes a completely different approach gets better results.
Thanks to feedback, we’re planning a new Oct. 1-2 timeframe, nearby location and education schedule that coincides with buying.
By our measure, nothing says 'cool' like a healthy business.
All you need are the right tools.
Ask yourself and your team these important questions.
You’re missing out if you don’t collect customer data. Here’s what you should be asking for.
Tips for gaining the most from the experience.
A few tricks of the trade to get your news into the hands of journalists via a compelling pitch...
Vets have been painfully slow to come to the marketing table.
When a customer lies, it may not be for the reasons you think.
Instagram is great at some things but extremely tricky if you’re trying to use it to drive direct sales.
Read PETS+ in print or online, watch PETS+ Live! webinars, and now, listen to a new monthly podcast.