What does your compensation system look like for on-the-floor sales staff?
We’ve all been there, cringing when a customer comes in and asks lots of questions, seeking out solutions for their problems, and then easily says, “Thanks,...
Many of you are familiar with the PETS+ Brain Squad, in which owners and top managers of consumer-facing pet businesses and service providers sign up to...
Take a look.
Do you have control? As a leader — of your pack, your pet business, your life — the question of control is a good one. What...
Ever had a customer who wants her money back on a destroyed plush dog toy because “you said it was indestructible”? In your head, your response...
She needed to think fast on her feet.
It’s time to think outside the box.
With a clean fixture layout, your store will look organized, and the merchandise will be the star.
Most business owners say the hardest part of marketing is they don’t know where to begin. They don’t know what to talk about, and they don’t...
ONE OF THE GREAT things about the pet business is that your clients always want and need more … more products, more services. So why do...
Global Pet Expo is this month (March 21-23), and I’m excited, and not for the reason you might suspect. Yes, escaping the Ohio winter for glimpses...
Picture a morning, late in the summer with blue sky and large fluffy white clouds. You are at a park with a swimming pool and a...
[Editor’s note: This is one of three honorable mention winners in the Pets+ essay contest. Pet-industry professionals submitted essays in response to the prompt, “Tell us the...
The America’s Coolest Stores contest entry season is in full swing, and I’ll let you in on a secret: We want you to win. And you....
Everyone who owns a pet business knows the best customers and clients come from referrals. Referrals are usually lie-down sales who buy quickly, don’t comparison shop,...
February is all about love: of others, romantic love and hearts and flowers. For your pet business you are probably already decorated and are doing some...
From all the big-box pet aisles to thousands of online stores, and from direct-sales companies to subscription boxes, it’s getting easier for consumers to spend their...
Signs are your silent salespeople, and they say a lot about your business and brand. Make a personable impression, and your customers will appreciate any information...
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