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This spring, we started a project to put in additional roads around the barn and a huge parking lot to accommodate horse trailers coming to use...
It's all in how you handle it.
Don't be afraid. It's not that technical.
Which one of these three categories do you fall into? A) Jam-packed store … shelves overflowing, baskets filled on the ground, stockroom shelves stuffed to the...
With lighting, like most things, you get what you pay for.
EMAIL MARKETING and I have a love-hate relationship. After 11-plus years leading digital marketing for pet businesses, I rarely speak about it publicly, instead deferring to...
One thing our pets teach us is that resting is part of the day. “Go lie down,” we say to our canine companions. We don’t need...
What percentage of your customer base knows why you do what you do? Can they confidently talk about your business philosophies and areas of expertise to...
Small business owners never fail to astound me, every day wearing more hats than I have pegs on my rack. You guys are amazing; you do...
Think how you can use words to be more effective.
The future of Facebook’s business use is nebulous, indeed.
Start by asking fans of your business to write online reviews.
Whether it’s shopping malls and big-box stores or Amazon and Chewy.com, it’s easy for an independent retailer to feel threatened or even defeated by the competition....
Surprise, surprise, it’s the newest issue of PETS+. Not surprised? Well, that’s good and bad. Good that we’re becoming a fixture in your day-to-day business, and...
Customers do this when they see your storefront.
Our lives of leading our companies, ourselves and our animals have many facets — like a diamond. Though I’m certainly not saying I have brilliance, I...
What does your compensation system look like for on-the-floor sales staff?
We’ve all been there, cringing when a customer comes in and asks lots of questions, seeking out solutions for their problems, and then easily says, “Thanks,...
Many of you are familiar with the PETS+ Brain Squad, in which owners and top managers of consumer-facing pet businesses and service providers sign up to...
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