Don't be afraid. It's not that technical.
But how do you find that right balance?
With lighting, like most things, you get what you pay for.
EMAIL MARKETING and I have a love-hate relationship. After 11-plus years leading digital marketing for pet businesses, I rarely speak about it publicly, instead deferring to...
Resting is part of the day.
Leverage your experience through all of your marketing channels.
SMALL BUSINESS OWNERS never fail to astound me, every day wearing more hats than I have pegs on my rack. You guys are amazing; you do...
Think how you can use words to be more effective.
The future of Facebook’s business use is nebulous, indeed.
Start by asking fans of your business to write online reviews.
Here are three solutions to get you on the right track to collecting and using data to your advantage.
SURPRISE, SURPRISE, IT’S the newest issue of PETS+. Not surprised? Well, that’s good and bad. Good that we’re becoming a fixture in your day-to-day business, and...
Customers do this when they see your storefront.
OUR LIVES OF leading our companies, ourselves and our animals have many facets — like a diamond. Though I’m certainly not saying I have brilliance, I...
What does your compensation system look like for on-the-floor sales staff?
Almost 90 percent of all pet parents still shop in brick-and-mortar stores.
MANY OF YOU are familiar with the PETS+ Brain Squad, in which owners and top managers of consumer-facing pet businesses and service providers sign up to...
Take a look.
What is control to you?
How to respond to customer issues without making things worse?