APRIL 2-8 CUSTOMER SERVICE Begin training your staff to give first-time customers a “tour” of your store. This is a good way to break the ice...
1 This year, two holidays — EASTER and APRIL FOOLS’ DAY — combine into one. The possibilities are endless for your annual dog-friendly Easter Egg hunt....
March 5-10 OPERATIONS The year is gathering pace and those small operational adjustments you made in January should be starting to stick. Make a point of...
1 On World Compliment Day, work on your stock of go-to pet compliments. Build a list of 500 or so. “Your dog is so well-behaved.” “Your...
January (2018) Adopt a Rescued Bird Month – ASPCA National Train Your Dog Month Walk Your Pet Month Unchain a Dog Month Jan. 1: New Year’s...
Jan. 29-Feb. 3 MARKETING Most people do not think of their pets when it comes time for Valentine’s Day shopping. Your job is to convince them...
On Serpent Day, amongst other promotions, you could encourage snake-owning customers to post selfies with their pets using the #serpentday tag. (You could also use this...
Jan. 1-6 WELLNESS Over the holiday season, it’s not unusual to run a sleep deficit. Remedy that by getting an extra hour of ZZZZs every night...
14 Dress Up Your Pet Day is a major opportunity for anyone in the grooming and pet fashion fields. From the start of the month, share...
Here’s our list of business-boosting activities for you in November & December.
NOVEMBER RAISES AWARENESS — and cash — for men’s health issues. The idea is simple and fun: In November, male participants cultivate mustaches and seek...
Sept. 4-8 MANAGEMENT Develop a standardized gripe response formula. Be sure everyone on the team knows how to execute it perfectly. STAFF Time for the second...
September 19 Arrrggh, already? It be the year’s dumbest holiday: TALK LIKE A PIRATE DAY. Ready to end this nonsense? When a customer enters your business...
July 15 Could your pet cause a fire in your home? (Think fireplaces, candles, stove knobs, etc.) Plus, in the event of a fire, have you...
July 3-8 MARKETING Hire a pro to take photos of your store and team. These are valuable marketing tools you can use when meeting vendors at...
May 25 Contemplating such a seminal event as the 40TH ANNIVERSARY OF THE PREMIERE OF STAR WARS, we sought a link between Star Wars nerdhood and...
Find a business category to focus on ... and draft a plan to get it up and running.
March 21 “Great to see you, Mrs. … uhhhh … Mrs. … uhhh …” Is this you? On MEMORY DAY today, let’s try to improve your...
WEEK 1March 6-10 MARKETING Put together a selection of green pet paraphernalia and highlight the items on your website and social media as St. Patrick’s Day...
WEEK 1Jan 2-6 MANAGEMENT This is about the most fun you can have as a store-owner. Set long-term business goals and then break them down into...
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