Have a jewelry store near you? Try this idea from Revolution Jewelry Works in Colorado Springs, CO. They decided to leverage their location next to an...
April 30-May 6 WEBSITE Go to the page on your company’s website where you describe what you do. Does your “About Us” section include only lists...
55%: Yes One week, and we will close down during that week. Cindy Stuckey, Coast Grooming, Fort Bragg, CA My husband and I are planning on taking...
The case of the fleeing customers.
Learn how even businesses tied to massive multinational companies can innovate and serve their local clientele.
How do I get my pet to talk to me? We could be snarky here and say something like: “Patience, and lots of training.” Or we could...
Make sure your customers know where to go to get their favorite fur-bundles chipped.
Customers do this when they see your storefront.
OUR LIVES OF leading our companies, ourselves and our animals have many facets — like a diamond. Though I’m certainly not saying I have brilliance, I...
What does your compensation system look like for on-the-floor sales staff?
Almost 90 percent of all pet parents still shop in brick-and-mortar stores.
THIS MONTH’S QUESTION: DO YOU MAKE YOUR STAFF WEAR NAMETAGS? 25%: Yes We have pictures of our pets on them, and we give awards in the form...
“Hang on there for 10 seconds.” Why use it? Especially on the phone, this tells someone that you really will “be right back.” With the limited...
I have a staff member who drops the occasional F-bomb when interacting with customers. How seriously should I take this? This is really as much a...
MANY OF YOU are familiar with the PETS+ Brain Squad, in which owners and top managers of consumer-facing pet businesses and service providers sign up to...
APRIL 2-8 CUSTOMER SERVICE Begin training your staff to give first-time customers a “tour” of your store. This is a good way to break the ice...
1 This year, two holidays — EASTER and APRIL FOOLS’ DAY — combine into one. The possibilities are endless for your annual dog-friendly Easter Egg hunt....
Know what photos to post on your social media!
The case of the complaining neighbors.
As a whole, we humans are pathetically obedient. We queue and walk where we’re told to, and all because it’s printed on a sign. Some signs...
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