Learn why pet pros so often do this.
IF I WERE to design a pet store, I’d avoid emulating the most successful stores. After all, they have far more experience in that model than...
My staff hates the thought of a uniform. They claim polo or T-shirts don’t flatter most body types. I’d like people to recognize our staff, but...
Here's how to keep that excitement alive daily.
This is how you create an exceptional experience.
Here’s an idea that’s contrary to just about everything you’ll read about marketing: This idea owes its inspiration to a UK coffee retailer who handed out...
You aren’t paying a marketing company to tackle this task, so you’ll have to hustle a little.
Maybe it’s time to look at how you honor your customers for shopping in your store.
Cultivate your next generation of customers.
A store-owner’s vacation is ruined when a new hire makes a questionable product recommendation for a nervous dog.
First impressions are extremely important. So important that business guru Tom Peters recommends creating a new C-Level job for it – so in addition to your...
I’M REALLY EXCITED to introduce you to America’s Coolest Stores — not just the awesome winners of our first contest, which you can find beginning in...
July 15 Could your pet cause a fire in your home? (Think fireplaces, candles, stove knobs, etc.) Plus, in the event of a fire, have you...
July 3-8 MARKETING Hire a pro to take photos of your store and team. These are valuable marketing tools you can use when meeting vendors at...
You need to ensure that excellence is not getting kidnapped.
THIS MONTH’S QUESTION: DO YOU HAVE A STAFF REFRIGERATOR? Yes: 79% The person who steals other people’s food, they should be poisoned! Connie Roller, The Feed Bag...
The most dangerous thing you can do in business is never taking a risk.
Overnight burglars leave a store in shambles and take the PC containing customer records. Where to begin?
A customer calls with a complaint or question. You’re not ready to respond, but promise that you will. Don’t tell them to call you back. Instead...
Borrow a page from BarkBox and offer your own curated selection of monthly toys and treats. Why not take their idea and localize it? Hint one:...
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