What’s worrying consumers most as we head into a new year? Some clues can be found in the just-released annual “State of the Consumer” report from tech firm Resonate.
“We leverage advanced predictive technologies to decode complex consumer behaviors with unprecedented precision,” said Resonate CEO Bryan Gernert.
Here are five major trends that process showed will impact consumers in 2025:
- Economic Stress Relief: Consumers will seek respite from financial pressures, with 73% of indebted consumers feeling better about managing their finances.
- Increased Brand Loyalty Program Participation: Despite a 2024 trend of decreased brand loyalty, consumers who participate in loyalty programs are expected to increase their engagement.
- Social Media Growth: Despite negative press, social media usage is projected to increase by 10%, with platforms evolving into entertainment and shopping hubs.
- Personalization vs. Privacy: Consumers will continue to expect personalized experiences while demanding stronger privacy protections.
- Decline in Consumer Activism: 60% of consumers are expected to disengage from “cancel culture,” with interest in brand activism steadily declining.
Click here to register to receive the full report.
