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Make Dogs Healthier With These 9 Food Options




A NEW SPECIALTY dog food crops up every week, be it a luxury kibble or a raw and dehydrated vegetarian meal. When you shop around, you’ll find plenty of options, whether you want raw, frozen and organic food or a blend made with sustainably sourced ingredients. To decide what will work in your store, check out these trends, from wholesome ingredients to purposeful practices.

Forever Young

These age-specific diets focus on nutrition and precise protein blends for dogs of a certain age. Foods designed to be fed up to a pup’s first birthday include meat for growth and DHA for cognitive development. On the other end of the spectrum, specialty diets focus on omegas, superfoods and vitamins to keep older dogs engaged and active.

Complete for Seniors

KEY FEATURES: A raw, shelf-stable food specially blended for mature dogs. It features turkey and omega-rich salmon, apples, cranberries, kelp and coconut.

SALES TIP: Sojos reformulated the line to add protein and whole ingredients for a meatier, chunkier blend., (888) 867-6567


Youthful Vitality
Hill’s Science Diet

KEY FEATURES: This easily digestible blend for dogs 7-plus includes protein, phytonutrients and L-carnitine to keep them active and interested in playing.

SALES TIP: Fatty acids, antioxidants and vitamins keep the dog’s brain sharp, coat glossy and immune system bumpin’., (800) 445-5777


Love at First Bark
Solid Gold

KEY FEATURES: A development diet for puppies that features chicken and controlled levels of calcium for bone growth.

SALES TIP: Gluten- and grain-free, it comes in a dry food recipe and two wet food options., (800) 364-4863


Holistic Food

Heavy on sustainable harvesting, these special dog diets offer holistic nutrition with ingredients that are abundant and versatile. Holistic also encompasses the preparation process, and these companies actively oppose things like factory farming and growth hormones. For your health-conscious customers, push these special dog diets that rely on whole meat, humanely sourced proteins and non-GMO vegetables.

Go! Sensitivity + Shine

KEY FEATURES: Sustainably harvested Alaskan pollock is a high-protein vehicle for minerals and omega fatty acids.

SALES TIP: Petcurean gets its pollock certified by the Marine Stewardship Council, which keeps a close eye on this species that the world’s fisheries depend on., (866) 864-6112


Holistic Wild Salmon & Whitefish

KEY FEATURES: This line is holistic, whole and humane, and a grain-free, healthy weight blend for small breeds.

SALES TIP: Pump the line’s whole-meat OrigiNative proteins — rare in a world of byproduct chicken meal., (800) 426-4256


CASTOR & POLLUX Pristine Grain Free
Merrick Pet Care

KEY FEATURES: Made with grass-fed lamb that’s been raised and sourced responsibly.

SALES TIP: Has produce that is grown without synthetic fertilizers or chemical pesticides, on farms that care for the earth., (800) 875-7518


Clean Eating

Bye-bye byproducts, gluten and artificial flavors, clean eating is making waves in special dog diets. These diets cut out the extras and focus on protein, which shines up dogs’ coats and boosts energy and vitality levels. Diets made without grain, potato, corn, wheat and soy also support good digestion, and can cure a sour stomach if necessary.

Bland Dog Food
Under the Weather

KEY FEATURES: A human-grade, just-add-water recipe for dogs with upset stomachs brought on by surgery, stress, illness or bacterial infections.

SALES TIP: Have this at the ready when dogs experience digestive upset., (844) 633-1217


Wellness Core RawRev
Holistic Select

KEY FEATURES: This high-protein kibble is hyper-focused on nontraditional proteins like turkey, wild game and lamb.

SALES TIP: Play up the probiotics angle of this balanced diet, which doubles as a crunchy, raw meal topper for wet food., (800) 225-0904


Canine Cafe Beef Fricassee

KEY FEATURES: Oh, to dine as well as your dog: Shreds of beef swim with green beans, cranberries and garden greens.

SALES TIP: Meets gold-standard nutritional levels set by America’s feed experts., (866) 922-9222


This article originally appeared in the November-December 2017 edition of PETS+.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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