(PRESS RELEASE) ST. LOUIS — Cloud Star is targeting two of the fastest growing areas in the training treat category with two additions to its Tricky Trainers portfolio. The new products, which will be unveiled at SuperZoo 2024, are:
- Tricky Trainers MINI with Liver, a smaller version of the brand’s top-selling soft and chewy liver- flavored treats, and
- Tricky Trainers PUPPY with Lamb, the brand’s first training treat formulated specifically for puppies.
“Cloud Star is focusing its innovation on the MINI and PUPPY formats, because these are two of today’s top velocity drivers in the training treat set,” explained Caitlin Palmieri, brand manager, Whitebridge Pet Brands, LLC. “MINI-size treats with reduced calories have become a leading format across brands in our company’s current training portfolio. PUPPY-formulated treats are also a top velocity SKU at many national retailers, as surveys show that today’s shoppers are looking for ‘anything puppy.’”
Made with highly-enticing pork liver as their first ingredient, the new Tricky Trainers MINI with Liver treats deliver the same delicious flavor and canine-pleasing soft and chewy texture as the full-size originals. However, these bite-sized tidbits contain just half the calories of their larger counterparts – only 1.5 calories per treat. This makes them ideal for smaller dogs, as well as for repetitive rewarding during training, because they can be given more frequently without the dog feeling full and losing interest. They’re also a great anytime treat for dogs of all sizes whose owners want to limit their food and caloric intake. “Liver is the top-selling variety in in the Tricky Trainers lineup, which is why we chose to begin with that flavor for expansion into MINI treats,” noted Palmieri.
Tricky Trainers PUPPY with Lamb is not only the brand’s first entry into the booming Puppy training treat category, it also marks the addition of a new protein to Tricky Trainers’ lineup — Lamb – which is the number one ingredient in these tasty and nutritious treats. Formulated to support growing puppies, the treats also contain DHA to promote cognitive development and Omega 3 & 6 fatty acids for healthy and shiny coats. Only 1.5 calories per treat with a soft and easy-to-chew texture, the PUPPY treats are ideal for tiny mouths and tummies.
Cloud Star, which marks its 25th anniversary as a dog treat manufacturer this year, is committed to making wholesome, minimally processed products with natural, simple ingredients to help pets live happy, healthy lives. Like all the company’s products, the new Tricky Trainers MINI with Liver and Tricky Trainers PUPPY with Lamb treats are made in the USA and contain no wheat or corn, artificial colors, flavors, or preservatives.
Both Tricky Trainers MINI with Liver and Tricky Trainers PUPPY with Lamb feature Cloud Star’s new sustainable packaging. Each product comes in a 5 oz. bag containing approximately 250 treats at an MSRP of $8.49.
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Contact: Caitlin Palmieri
Phone:314-485-2608
Email: caitlin.palmieri@whitebridgepet.com
About Cloud Star
Cloud Star believes that dogs are family members and should have treats and food made with only fresh natural ingredients, prepared with simple processes like you use in your own kitchen. All of our homestyle recipes contain just a few recognizable ingredients, like peanut butter, chickpeas and flaxseed – and never any by-products, corn, soy or artificial colors or flavors. Our family of wholesome brands features iced treats, biscuits, soft chews, jerkies, air-dried meats and other treats, as well as kibble and wet food. Located in St. Louis, Cloud Star’s products are distributed to pet specialty stores nationwide. www.cloudstar.com
