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True Leaf Expands Retail Distribution in Europe

Legal cannabis-for-pets brand to reach 1,000 stores in Europe, including leading Italian pet retailer Arcaplanet locations.

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(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. (“True Leaf” or the “Company”) (CSE: MJ) (OTCQB: TRLFF) (FSE: TLA), a leading global cannabis and hemp wellness brand for pets, announced its True Hemp product line will soon be available in Arcaplanet stores in Italy, expanding its total retail distribution to 1,000 stores across Europe.

True Leaf has added Arcaplanet, a leading pet retail chain in Italy, to its list of partners in Europe, which includes top retailers such as Pets Corner UK and Das Futterhaus in Germany. Arcaplanet has more than 200 stores in Italy and reported revenues of €169 million in a growing pet market with an average of one pet per person or 2.3 pets per family (2018 ASSALCO – ZOOMARK Report on Pet Food and Pet Care in Italy).

True Leaf Pet, a division of True Leaf, pioneered hemp-based products for dogs. The Company’s True Hemp line of functional chews, supplement oils, and dental sticks is one of the first hemp-seed pet product offerings to be marketed worldwide.

In November 2018, True Leaf added seven hemp-based products specially formulated for cats to its True Hemp product line in Europe. The new products for cats include five functional treats and two hemp toys.

“True Leaf continues to expand in key markets because our hemp solutions for pets are not only legally compliant, but also safe and effective,” said Darcy Bomford, founder and CEO of True Leaf. “We are excited to enter the Italian market with Arcaplanet; Italy is estimated to be the number one European country in regard to the number of pets for the population, with a one to one ratio.”

Pet owners in Europe can also shop for True Leaf Pet products online at www.trueleafpet.eu.

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Emerald Pet Releases Wholly Fish! Treats

It’s free of chicken and poultry.

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(PRESS RELEASE) Wholly Fish! Chicken-Free Feline Treats and Wholly Fish! Chicken-Free + Digestive Health Treats are made using only real salmon or tuna and natural poultry-free ingredients. Crafted specifically to be free of chicken and poultry for those cats looking for a pure, premium crunchy fish option. The first ingredient is real salmon or real tuna with no fish meal. Available in limited ingredient recipes in Salmon or Tuna, and also available in our unique Feline Wholly Fish! + Digestive Health which contain natural ginger root and turmeric to help support digestion and reduce inflammation. Treats contain only one calorie each, are made in the USA and are grain-, gluten-, soy- and dairy-free.

emeraldpet.com

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Chase ‘N Chomp Amazing Squeaker Ball in Pet Life Today

It’s a ball inside of a ball!

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(PRESS RELEASE) HALETHORPE, MD – Caitec (www.caitec.com) announced its Chase ‘N Chomp Amazing Squeaker Ball was featured in Pet Life Today’s, “Best Dog Balls”. Pet Life Today is a free resource offering expert information on pets in areas of pet care, tips and pet product buying advice. The Chase ‘N Chomp Amazing Squeaker Ball product features that stood out to Pet Life Today’s reviewers are the, “Revolutionary squeaker that makes fun sounds, its float-ability and its soft, durable material that’s safe for pets.” The product also has a very unique feature – it is actually a ball inside of a ball! Since a dog can also see the inner ball it helps with continuous engagement.

“We appreciate the recognition from Pet Life Today,” said Terry Gao, Caitec’s president. “The Amazing Squeaker Ball has been an ‘amazing’ seller since its debut and it is a true innovation in the dog toy category.”

To experience the Amazing Squeaker Ball for yourself, please visit Caitec (booth #2835) at Global Pet Expo.

Please visit here to see the official Amazing Squeaker Ball listing.

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Hound & Gatos Pet Food Packaging Refreshed

It’s designed to grab pet parents’ attention.

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(PRESS RELEASE) ST. FRANCIS, WI – Gott Pet Products announces a fresh look for its recently acquired Hound & Gatos dog and cat food line. According to Patrick McGarry, general manager, the bold new logo is appropriate for a strong, dependable brand. The latest can labels, which are designed in warm colors to catch consumers’ eyes and feature pets with real pieces of grilled meat, poultry and fish, “are meant to convey the carnivorous instincts of dogs and cats, as these ancestral formulations recreate a Paleolithic diet for them to enjoy.”

Animal protein-focused nutrition is a claim Hound & Gatos is qualified to make, since all of its 24 canned recipes are formulated with 98% real meat, plus a precisely balanced vitamin-mineral mix. The result is an entirely grain-free line of premium natural foods that can be served as a complete meal or mixed with kibble to enhance flavor and nutrition.

McGarry is confident the updated Hound & Gatos packaging is on-target for a new generation of shoppers, while still catering to the brand’s current loyal customers, and that it will be impactful on retail shelves, because it was optimized with collective feedback from several professionally conducted consumer focus groups. He wanted to reassure retailers and pet owners that despite the package revamp, “no changes have been made to these premium formulas. These remain the same great-tasting recipes that have been pleasing pets for several years.”

The new packaging will be available to retailers and distributors this spring. To learn more about Hound & Gatos, please visit www.houndgatos.com or email info@houndgatos.com

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