Press Releases

True Leaf Launches New CBD Chews

Product line will begin rolling out on Sept. 30.

Published

5 years ago

August 29, 2019

PETS+ Staff

(PRESS RELEASE) True Leaf Brands has announced the launch of its veterinarian-formulated, cannabidiol (CBD) supplements for dogs.

True Leaf’s CBD product line will begin rolling out on Sept. 30 to pet retail stores in several U.S. jurisdictions and on trueleaf.com. True Leaf’s debut CBD products in the U.S. will display the National Animal Supplement Council (NASC) Quality Seal — one of the highest-level certifications in the pet industry.

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“We are excited to launch a NASC-certified CBD product line to complement our trusted and successful hemp seed-based pet supplements,” said Darcy Bomford, founder and CEO of True Leaf. “With the True Leaf brand already in over 3,500 stores worldwide, we are well positioned to meet the growing U.S. demand for legal, safe and effective CBD pet products, which should generate significant incremental revenue for True Leaf.”

True Leaf’s new CBD-enhanced functional chews use non-GMO, pesticide-free, broad-spectrum hemp leaf with naturally occurring CBD, in addition to the unique combination of plant-based active ingredients in the brand’s original hemp seed-based pet supplement line.

The CBD formulations were developed by a team of industry veterans with 200-plus years of collective natural pet products expertise, including the prominent integrative veterinarians of the True Leaf Veterinary Advisory Board.

True Leaf’s new CBD soft chews for dogs come in three sizes (small, medium, and large) for the smallest and largest breeds.

trueleaf.com

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.