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True Leaf Supports Effort to Petition FDA for Hemp-Based Pet Food

It pioneered hemp-seed based pet supplements.

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(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. (“True Leaf” or the “Company”) (CSE: MJ) (OTCQB: TRLFF) (FSE: TLA), a leading global cannabis and hemp wellness brand for pets, announced the company has donated $10,000 (USD) to the Hemp Feed Coalition to advance its efforts to engage the U.S. Food and Drug Administration (FDA) on new uses of hemp for pets.

The announcement comes on the heels of a historic day for hemp. United States President Donald Trump signed a bill making hemp legal in the U.S., creating greater opportunities for hemp farmers and the advancement of hemp production for use in human and animal products.

The Hemp Feed Coalition – which includes True Leaf – is a diverse group of industry stakeholders such as hemp producers, veterinarians, regulatory bodies, retailers, colleges, and universities. Its goal is to obtain U.S. Food and Drug Administration and Center for Veterinary Medicine (FDA-CVM) approval of new uses for hemp grain products in pet food and animal feed. While the Farm Bill legalizes hemp and recognizes it as an agricultural product, the FDA-CVM must still approve new pet products with added hemp.

The Hemp Feed Coalition is steering hemp grain products through the FDA’s Food Additive Petition process. Each petition approved by the FDA-CVM would open the door for the pet and agriculture industries to use hemp in a variety of formulations in pet food and animal feed.

“Hemp can play a vital role in helping our pets live happier, healthier lives,” said Darcy Bomford, founder and CEO of True Leaf. “That’s why we want to engage the FDA, assist the Hemp Feed Coalition through the petition process, and champion this effort for safe and effective hemp-based pet food. It’s all part of our commitment to be the global and trusted cannabis-for-pets brand leader.”

True Leaf made the largest donation to the Hemp Feed Coalition by offering to match the first $10,000 raised by the organization during its campaign at the 2018 Hemp Industries Association Conference. The total $25,500 (USD) raised will directly fund the required clinical trials, and the final submission of a Food Additive Petition to the FDA-CVM in early 2019.

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“Through our partnership with True Leaf, we have the potential to revolutionize the hemp and pet industries,” said Hunter Buffington, executive director of Colorado Hemp Industries Association. “True Leaf is championing an effort that could bring FDA-approved hemp-based pet food to market for the first time in the United States.”

True Leaf pioneered hemp-seed based pet supplements that provide calming support, promote hip and joint health, and help immune and heart function. The company’s True Hemp line of functional treats, supplement oils, and chew sticks for dogs and cats has gained worldwide popularity and is now sold in more than 2,800 stores across North America and Europe. In the United States, the True Hemp line is approved by the National Animal Supplement Council (NASC) – one of the highest-level certifications in the pet industry.

The Hemp Feed Coalition expects to submit its first petition in 2019 which will open the door for hemp seed oil to be used in food for dogs and cats. Next, the Hemp Feed Coalition will prepare a petition for hemp protein powders for use in dog and cat food and start the process for hemp seed in cattle and horse feed. It expects to start the research phase for those petitions next year.

To learn more about the Hemp Feed Coalition, please visit: thecohia.org/hemp-feed-coalition.

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Tim Siedlaczek Joins PetGuard As Director of Sales

He will be responsible for building even stronger relationships with PetGuard distributors and retail partners.

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(PRESS RELEASE) PetGuard, a producer of pet food and products for 40 years, recently announced that Tim Siedlaczek has been hired to head the company’s national sales force. In his new role as director of sales, Siedlaczek will be responsible for building even stronger relationships with PetGuard distributors and retail partners, as well as guiding and inspiring his associates to take PetGuard sales to new heights.

Siedlaczek most recently served as senior director of sales for Spectrum Brands, where he was instrumental in expanding the size and scope of the pet, home and garden business unit for seventeen years. Prior to that, he held the position of national accounts manager at H.J. Heinz and managed a number of teams selling branded products to pet specialty distributors and retailers, as well as through the food, drug and mass channels.

“Tim has a sterling track record in the pet product industry,” comments Bill Shaner, managing partner and CEO of PetGuard Holdings. “We look forward to the leadership and experience he will bring at this momentous time as we celebrate our 40th anniversary year.”

petguard.com

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Bow Wow Dog Houses Offer Chew-Free Entrances

It has teamed with The Pro Design Group.

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(PRESS RELEASE) Los Angeles-based Bow Wow Dog Houses, a leader in eco-friendly dog house manufacturing, has teamed with Southern California-based company, The Pro Design Group. The companies have announced an alternative choice to the metal flashing typically selected as an option for door openings on Bow Wow Dog Houses’ homes.

The new material used for the doghouse entrance is an extruded ABS molding that will cap the framing trim around the door. ABS is an opaque thermoplastic and amorphous polymer. The ABS molding was designed in a joint creative project with The Pro Design Group’s Jake La Dow and the Bow Wow Dog House team. In working together, they created a product that provides a barrier in the door opening frame that is both durable and matches well with the aesthetic values for which Bow Wow Dog Houses is known.

“PDG has established a stellar reputation as a business-to-business leader of commercial manufacturing for its fabrication of thermoformed goods.” said Larry Hobbs, president and CEO of Bow Wow Dog Houses. “Since the front door entrance of a dog house is a common area for dogs to chew — especially puppies — we were motivated to come up with an alternative to metal flashing. We couldn’t be happier with the outstanding results of this collaborative effort.”

“We were delighted to partner with Bow Wow Dog Houses on a project that has such a positive impact for dog owners,” said La Dow, sales manager of The Pro Design Group. “We have wanted to work with the pet industry for a long time, but wanted to find the right partner, ideally Los Angeles-based. Delivering state-of-the-art solutions is what PDG is all about, so teaming-up with Bow Wow to meet a longtime need for pet owners was particularly rewarding for us.”

All Bow Wow Dog Houses can be retrofitted with the new door flashing material and can be ordered through their web site at bowwowdoghouses.com.

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DôyenWorld Releases Cat FunBox

It provides a comfort zone for cat and helps to reduce and alleviate stress.

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(PRESS RELEASE) Many cat owners know that keeping your feline happy and healthy includes a fun play life; and nobody understands this better than award winning designer, Justice Le, creator and founder of DôyenWorld.

Le fosters several cats so she knows a lot about their uncanny behaviors.

“Not all cats like catnip. Not all cats like treats. Not all cats like the same toys. But what they do love are boxes,” Le explained. “The cats love boxes, but I don’t want to see ugly brown boxes in my house. It made my place looks like I’m moving in or moving out. So I want to design a box that is aesthetically pleasing to compliment the home while providing a safe haven for them to feel calm and content in unfamiliar space.”

DôyenCat FunBox does just that; it provides a comfort zone for cat and helps to reduce and alleviate stress, all while keeping them mentally and physically happy and active — burning off that kitty energy. This is especially important for cat owners who work and are away from home for long periods of time. With the Dôyen Cat FunBox, cat owners can rest assured that their cat is having safe, healthy fun while they are away, and meme creators and cat photographers will love the stand-in cardboard cutout to elevate to the next level of Instagram fames.

It’s wonderful to see DôyenWorld provided a modern twist on traditional cat scratchers by combining the iconic Dôyen Cat shape with décor inspired designs while remaining true to their brand. It is made from pet safe, non-toxic, natural material with an attractive design and sturdy structure that is perfect for a cat’s everyday needs, including scratching and catnapping. FunBox is shipped flat and easy to assemble into a 14-inch cube box. Comes equipped with a long-lasting scratcher board and is available in four themes: Sushi Chef, Ocean Life, Marble, and Wood. Each one offering its own unique playtime fun for cats.

doyenworld.com

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