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True Leaf Supports Effort to Petition FDA for Hemp-Based Pet Food

It pioneered hemp-seed based pet supplements.

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(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. (“True Leaf” or the “Company”) (CSE: MJ) (OTCQB: TRLFF) (FSE: TLA), a leading global cannabis and hemp wellness brand for pets, announced the company has donated $10,000 (USD) to the Hemp Feed Coalition to advance its efforts to engage the U.S. Food and Drug Administration (FDA) on new uses of hemp for pets.

The announcement comes on the heels of a historic day for hemp. United States President Donald Trump signed a bill making hemp legal in the U.S., creating greater opportunities for hemp farmers and the advancement of hemp production for use in human and animal products.

The Hemp Feed Coalition – which includes True Leaf – is a diverse group of industry stakeholders such as hemp producers, veterinarians, regulatory bodies, retailers, colleges, and universities. Its goal is to obtain U.S. Food and Drug Administration and Center for Veterinary Medicine (FDA-CVM) approval of new uses for hemp grain products in pet food and animal feed. While the Farm Bill legalizes hemp and recognizes it as an agricultural product, the FDA-CVM must still approve new pet products with added hemp.

The Hemp Feed Coalition is steering hemp grain products through the FDA’s Food Additive Petition process. Each petition approved by the FDA-CVM would open the door for the pet and agriculture industries to use hemp in a variety of formulations in pet food and animal feed.

“Hemp can play a vital role in helping our pets live happier, healthier lives,” said Darcy Bomford, founder and CEO of True Leaf. “That’s why we want to engage the FDA, assist the Hemp Feed Coalition through the petition process, and champion this effort for safe and effective hemp-based pet food. It’s all part of our commitment to be the global and trusted cannabis-for-pets brand leader.”

True Leaf made the largest donation to the Hemp Feed Coalition by offering to match the first $10,000 raised by the organization during its campaign at the 2018 Hemp Industries Association Conference. The total $25,500 (USD) raised will directly fund the required clinical trials, and the final submission of a Food Additive Petition to the FDA-CVM in early 2019.

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“Through our partnership with True Leaf, we have the potential to revolutionize the hemp and pet industries,” said Hunter Buffington, executive director of Colorado Hemp Industries Association. “True Leaf is championing an effort that could bring FDA-approved hemp-based pet food to market for the first time in the United States.”

True Leaf pioneered hemp-seed based pet supplements that provide calming support, promote hip and joint health, and help immune and heart function. The company’s True Hemp line of functional treats, supplement oils, and chew sticks for dogs and cats has gained worldwide popularity and is now sold in more than 2,800 stores across North America and Europe. In the United States, the True Hemp line is approved by the National Animal Supplement Council (NASC) – one of the highest-level certifications in the pet industry.

The Hemp Feed Coalition expects to submit its first petition in 2019 which will open the door for hemp seed oil to be used in food for dogs and cats. Next, the Hemp Feed Coalition will prepare a petition for hemp protein powders for use in dog and cat food and start the process for hemp seed in cattle and horse feed. It expects to start the research phase for those petitions next year.

To learn more about the Hemp Feed Coalition, please visit: thecohia.org/hemp-feed-coalition.

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Press Releases

Carolina Pet Company Continues to Honor America’s National Parks with Pendleton Pet Collection

It will feature a story every month.

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(PRESS RELEASE) Carolina Pet Company, the exclusive licensee of the iconic Pendleton Woolen Mills “Pendleton Pet Collection,” announces a new email and social media campaign highlighting a different National Park throughout the course of the year. This campaign will be promoting its Pendleton Pet National Park Collection with a feature story every month starting with Mount Rainier National Park in Washington state and traveling across the country ending the campaign by featuring Acadia National Park in Maine later in the year.

The National Park Pet Collection was developed by Carolina Pet, inspired by the colors and design elements of Pendleton’s home collection. The iconic patterns are scaled to fit pet beds, collars, leashes and jackets that compliment Pendleton’s home assortment. The collection calls on the inspiration of eight popular National Parks, plus two color ways from Pendleton’s Camp Collection. The National Park Foundation receives a royalty from the purchase of Pendleton National Park Products.

“Carolina Pet is proud of being part of this effort to help protect these American Treasures, our National Parks,” says Carolina Pet owner Edward Bobowski. Pendleton and partners of the NPF have donated more than $700,000 so far to support critical restoration projects in our National Parks.

Together with Pendleton Woolen Mills, Carolina Pet has launched the Westerley Pet Collection paying homage to the cult classic movie the Big Lebowski staring Jeff Bridges (“The Dude”) who alternates scenes changing from his bathrobe to the time-honored Pendleton Westerly sweater. The pet collection, consisting of the iconic sweater, a matching collar, leash and snood, also includes Bowling Ball and Bowling Pin toys. Re-branded by Carolina Pet as the Big LeBARKski Collection, the line has resonated with the movie’s fans and its twenty-year anniversary. “The Dog Abides”

The entire Pendleton Pet Collection, including the National Park and Big LeBARKski lines will be on display at the Global Pet Expo along with the Carolina Pet Collection, in booth 6067.

carolinapetcompany.com, pendleton-usa.com.

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Bark Your Biz Announces Entrepreneur Lineup for Global Pet Expo Program

Entrepreneur elevator pitch competition to feature nine company founders.

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(PRESS RELEASE) Bark Your Biz, the first and only entrepreneur pitch competition exclusively for the pet care industry, has closed applications and announced the lineup for this year’s live program at the 2019 Global Pet Expo.

The event takes place from 3 to 5:30 p.m. Wednesday in Room W306A at the Orlando Convention Center.

Bark Your Biz was created by and is hosted by Anthony and Amanda Bennie, the 22-time award-winning founders of Clear Conscience Pet. The program is sponsored by Clear Conscience Pet and its SuperGravy brand of holistic instant pet food topper gravy and broth mixes.

Bark Your Biz gives entrepreneurs the opportunity to present their products or services in a three minute elevator pitch to a panel of pet industry experts. The “Barkers” will be questioned about their products, branding, and market strategy by the panel. Three winners will be selected among the contestants based on Pitch, Product, and Market Potential. The winners will be eligible for personal consulting sessions from the hosts and panelists, including branding and packaging reviews, website evaluations, digital marketing support, ecommerce, and retail penetration strategies.

The Bark Your Biz lineup of companies and founder/presenters is as follows. Note that the order of presenters is accurate, but the assigned time slots are approximate.

  • 3:00-3:10 Animal Essentials: Greg Tilford
  • 3:15-3:25 Addison Pet Yards- Fish Gallery- Yard Dog: Roger DeGregori
  • 3:30-3:40 Pet FX/Canna Love: Jarid Gardner
  • 3:45- 3:55 Teef! Daily Dog Dental Care: Lindsey Huff & Emily Stein
  • INTERMISSION 10 MINUTES
  • 4:10- 4:20 Kitchen Dog: Terry Kasper
  • 4:25- 4:35 Walkee Paws: Lisa Baronoff
  • 4:40- 4:50 Rockster Pet Foods: Zoe and Sven Ley
  • 4:55- 5:05 Pet Krewe: Allison Albert
  • 5:15-5:25 K9 Corp. / Yak-9 Chews Pukar Payakurel
  • 5:25- 5:30: PANEL CONFERS, SCORES TALLIED, and WINNERS ANNOUNCED

The panelists for Bark Your Biz are pet business experts and writers:

  • Phil Chang is the Founder of Retail Phil and is a retailing expert and consultant who writes for Pet Product News and other publications. Chang will also be leading a retailing strategy seminar at the 2019 Global Pet Expo;
  • BC Henschen is the founder/owner of the Platinum Paws, a legacy independent pet specialty retail store in Carmel, Indiana. Henschen also serves as Association for Truth in Pet Food consumer advocate on the board of the American Association of Feed Control Officials, and also serves on the World Pet Association board of directors. His monthly column can be found monthly on the back page of PET PRODUCT NEWS.
  • Candace D’Agnolo is a pet industry consultant who built a successful pet specialty retail chain and is now the founder and CEO of Pet Boss Nation, a membership-based think tank and training resource for pet business entrepreneurs. Pet Boss Nation hosts Camp Pet Boss, a rustic annual retreat for pet business entrepreneurs. D’Agnolo also writes a monthly column in PETS+ magazine.

Bark Your Biz welcomes Global Pet Expo press, buyers, and exhibitors to attend all or part of the live studio taping. “The show is entertaining and informative,” said Bennie. “Our panelists do ask some tough questions, but always with kindness and a genuine desire to help identify strengths and opportunities for the Barkers.”

The show will be available as a Bennie and the Pets Podcast as well as on the Clear Conscience Pet YouTube channel after the show is completed.

clearconsciencepet.com/barkyourbiz/

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Global Pet Expo Announces Biggest Show to Date

With the largest annual industry event set to kick off on March 20, officials report more exhibitor booths than ever before.

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(PRESS RELEASE) STAMFORD, CT – American Pet Products Association (APPA) Executive Vice President & COO Andy Darmohraj announces that this year’s Global Pet Expo has sold a record number of booths making it the largest show to date. Darmohraj is also excited to report the Boutique, Natural Pet and What’s New! special sections on the show floor have also sold out weeks prior to the show. Global Pet Expo is set to take place March 20-22, 2019 at the Orange County Convention Center in Orlando, Florida.

“The Global Pet Expo team works tirelessly all year long to continue making this Show the pet industry’s premier event,” said Darmohraj. “The fact that our show floor will be the largest to date, further solidifies the significance of this show and that it truly is the must-attend industry event of the year.”

The 2018 Show featured 1,164 exhibitors, 3,523 booths sold, covering 352,300 net square feet of exhibit space—nearly 10,000 feet larger than the 2017 Show. 6,508 qualified buyers, 2,100 of which were first-time buyers, representing 79 countries around the world were in attendance. With more than 3,000 new product launches, Global Pet Expo will showcase the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses.

The tremendous success of the continuously growing Global Pet Expo has been recognized by the trade show industry as well. Trade Show ExecutiveMagazine (TSE) ranked Global Pet Expo #48 on their exclusive “Gold 100” list. This honor recognized Global Pet Expo as one of the 100 largest shows that “Set The Gold Standard” for the trade show industry, exceeding thousands of others in exhibit space, exhibiting companies and attendance. Global Pet Expo is also ranked #48 in TSE’s Fastest 50 for fastest growing trade shows and was honored at the prestigious Trade Show News Network (TSNN) Awards as a Top 25 Fastest-Growing Show in net square footage.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers and other qualified media and professionals. To learn more about the show, click here

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