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True Leaf Supports Effort to Petition FDA for Hemp-Based Pet Food

It pioneered hemp-seed based pet supplements.

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(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. (“True Leaf” or the “Company”) (CSE: MJ) (OTCQB: TRLFF) (FSE: TLA), a leading global cannabis and hemp wellness brand for pets, announced the company has donated $10,000 (USD) to the Hemp Feed Coalition to advance its efforts to engage the U.S. Food and Drug Administration (FDA) on new uses of hemp for pets.

The announcement comes on the heels of a historic day for hemp. United States President Donald Trump signed a bill making hemp legal in the U.S., creating greater opportunities for hemp farmers and the advancement of hemp production for use in human and animal products.

The Hemp Feed Coalition – which includes True Leaf – is a diverse group of industry stakeholders such as hemp producers, veterinarians, regulatory bodies, retailers, colleges, and universities. Its goal is to obtain U.S. Food and Drug Administration and Center for Veterinary Medicine (FDA-CVM) approval of new uses for hemp grain products in pet food and animal feed. While the Farm Bill legalizes hemp and recognizes it as an agricultural product, the FDA-CVM must still approve new pet products with added hemp.

The Hemp Feed Coalition is steering hemp grain products through the FDA’s Food Additive Petition process. Each petition approved by the FDA-CVM would open the door for the pet and agriculture industries to use hemp in a variety of formulations in pet food and animal feed.

“Hemp can play a vital role in helping our pets live happier, healthier lives,” said Darcy Bomford, founder and CEO of True Leaf. “That’s why we want to engage the FDA, assist the Hemp Feed Coalition through the petition process, and champion this effort for safe and effective hemp-based pet food. It’s all part of our commitment to be the global and trusted cannabis-for-pets brand leader.”

True Leaf made the largest donation to the Hemp Feed Coalition by offering to match the first $10,000 raised by the organization during its campaign at the 2018 Hemp Industries Association Conference. The total $25,500 (USD) raised will directly fund the required clinical trials, and the final submission of a Food Additive Petition to the FDA-CVM in early 2019.

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“Through our partnership with True Leaf, we have the potential to revolutionize the hemp and pet industries,” said Hunter Buffington, executive director of Colorado Hemp Industries Association. “True Leaf is championing an effort that could bring FDA-approved hemp-based pet food to market for the first time in the United States.”

True Leaf pioneered hemp-seed based pet supplements that provide calming support, promote hip and joint health, and help immune and heart function. The company’s True Hemp line of functional treats, supplement oils, and chew sticks for dogs and cats has gained worldwide popularity and is now sold in more than 2,800 stores across North America and Europe. In the United States, the True Hemp line is approved by the National Animal Supplement Council (NASC) – one of the highest-level certifications in the pet industry.

The Hemp Feed Coalition expects to submit its first petition in 2019 which will open the door for hemp seed oil to be used in food for dogs and cats. Next, the Hemp Feed Coalition will prepare a petition for hemp protein powders for use in dog and cat food and start the process for hemp seed in cattle and horse feed. It expects to start the research phase for those petitions next year.

To learn more about the Hemp Feed Coalition, please visit: thecohia.org/hemp-feed-coalition.

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PETS+ Wellness Summit

Fuel Your Wellness Business at the PETS+ Wellness Summit

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

Learn more about the Summit and submit your FREE registration at petsplusmag.com/summit

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PETS+ Wellness Summit Press Releases

PETS+ Wellness Summit Adjusts Dates, Location

Attendees requested a two-day conference, plus a more pet-friendly venue.

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The upcoming PETS+ Wellness Summit has adjusted its dates and location after considering feedback from registrants and exhibitors.

The Summit will now take place Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL, less than five minutes away from Chicago’s O’Hare International Airport.

The original schedule had the event starting one day earlier at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL.

The streamlined schedule better allows attendees to mix education with wholesale shopping for products, while reducing the amount of time they need to spend away from their businesses.

Meanwhile, the new venue allows easier access for visitors flying in for the Summit (including free shuttle buses from the airport), and is noted to be friendlier to those traveling with pets.

In a message explaining the changes, PETS+ Editor-in-Chief Ralf Kircher wrote, “We’re thrilled that [PETS+ readers] are as excited about the Summit as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business. As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.”

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn more details about the PETS+ Wellness Summit and register at petsplusmag.com/summit.

Or check out our education schedule and speaker list.

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Press Releases

Oxyfresh Launching Pet Dental Kit

They will be at booth 3208.

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(PRESS RELEASE) Oxyfresh, a provider of safe, environmentally-friendly products for people and pets, is launching a Pet Dental Kit at SuperZoo. Stop by booth 3208 to learn how this kit will give pet parents all the tools they need to keep their pets’ mouths in tip-top shape; as well as check out their full line of premium pet dental health and grooming products created to help keep pets happy and healthy.

The Pet Dental Kit will include an: Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray. Their fast-acting Pet Dental Spray and Pet Dental Gel Toothpaste is formulated to deliver cleaner teeth, remove plaque, condition and deodorize the gums, and provide the freshest pet breath possible.

“Supporting overall pet dental health can add years to a pet’s life. That’s why at Oxyfresh, we take dental care seriously,” expresses Tom Lunneborg, vice president of product development, “Our innovative Pet Dental Kit is an instant fresh breath, ultra-versatile, must-have dental health product for all pet parents. We are very excited to add this item to our product line and can’t wait to officially launch it at the highly anticipated SuperZoo tradeshow!”

Oxyfresh’s patented blend of Oxygene and aloe safely eliminates bacteria that cause bad pet breath while also removing plaque buildup and protecting sensitive pet gums. Unlike other brands, Oxyfresh’s Pet Dental Kit is completely tasteless and odorless so even the pickiest dogs and cats will love it. All of their innovative formulas are completely safe for both cats and dogs and are 100 percent non-toxic.

Oxyfresh’s mission is to create products that matter. They are passionate about ingredients and developing products that don’t need to cut corners. Products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist and veterinarian recommended for 35 years and counting. oxyfresh.com

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Press Releases

Eddie Bauer PET – Adventure Returns at SuperZoo

Visit PetRageous Designs at booth 3859.

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(PRESS RELEASE) The Eddie Bauer PET collection by PetRageous Designs is set and ready for adventures. The fall 2019 assortment will be available to ship in September and will be on display for Super Zoo attendees to explore. Visit PetRageous Designs at booth 3859 for a tour of this year’s new arrivals. This brand-new collection was developed off the success of the inaugural 2018 season.

Come experience the new styles of Eddie Bauer PET including innovative performance jackets, parkas and reversible vests. Discover an unmatched blend of function and fashion with new materials, novel designs and splashes of color. Explore our new sweater styles that offer a variety of knits across an array of color options. PetRageous Design’s eye for design and unmatched ability to combine function with the pet space has delivered another great collection of Eddie Bauer PET dog apparel.

This season, Eddie Bauer PET toys and travel accessories has been added to accompany dogs on their family journeys. The plush toy collection is a rustic assortment of squeak and crinkle toys for dogs to enjoy on the trail, at the campsite or when they arrive home from a day at play. Also new are versatile travel beds designed to quickly roll up for use in multiple locations. They are water resistant, machine washable and are affixed with a sturdy handle.

“Last year we had a marvelous launch of this collection that proved to satisfy the action-focused functional needs that healthy living and outdoor exploration demands of both pets and pet owners,” said Gretchen George, president of PetRageous Designs. “In collaboration with Eddie Bauer, we have further developed these offerings that will enhance experiences while pets and their owners are living their adventures.”

PetRageous Designs has enjoyed working with Eddie Bauer and their trusted, iconic brand. With nearly a century of outfitting people with outdoor apparel and gear, Eddie Bauer has brought to the pet clothing/accessory space an enormous following of outdoor enthusiasts who are also passionate pet owners.

petrageousdesigns.com

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