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True Leaf Supports Effort to Petition FDA for Hemp-Based Pet Food

It pioneered hemp-seed based pet supplements.

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(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. (“True Leaf” or the “Company”) (CSE: MJ) (OTCQB: TRLFF) (FSE: TLA), a leading global cannabis and hemp wellness brand for pets, announced the company has donated $10,000 (USD) to the Hemp Feed Coalition to advance its efforts to engage the U.S. Food and Drug Administration (FDA) on new uses of hemp for pets.

The announcement comes on the heels of a historic day for hemp. United States President Donald Trump signed a bill making hemp legal in the U.S., creating greater opportunities for hemp farmers and the advancement of hemp production for use in human and animal products.

The Hemp Feed Coalition – which includes True Leaf – is a diverse group of industry stakeholders such as hemp producers, veterinarians, regulatory bodies, retailers, colleges, and universities. Its goal is to obtain U.S. Food and Drug Administration and Center for Veterinary Medicine (FDA-CVM) approval of new uses for hemp grain products in pet food and animal feed. While the Farm Bill legalizes hemp and recognizes it as an agricultural product, the FDA-CVM must still approve new pet products with added hemp.

The Hemp Feed Coalition is steering hemp grain products through the FDA’s Food Additive Petition process. Each petition approved by the FDA-CVM would open the door for the pet and agriculture industries to use hemp in a variety of formulations in pet food and animal feed.

“Hemp can play a vital role in helping our pets live happier, healthier lives,” said Darcy Bomford, founder and CEO of True Leaf. “That’s why we want to engage the FDA, assist the Hemp Feed Coalition through the petition process, and champion this effort for safe and effective hemp-based pet food. It’s all part of our commitment to be the global and trusted cannabis-for-pets brand leader.”

True Leaf made the largest donation to the Hemp Feed Coalition by offering to match the first $10,000 raised by the organization during its campaign at the 2018 Hemp Industries Association Conference. The total $25,500 (USD) raised will directly fund the required clinical trials, and the final submission of a Food Additive Petition to the FDA-CVM in early 2019.

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“Through our partnership with True Leaf, we have the potential to revolutionize the hemp and pet industries,” said Hunter Buffington, executive director of Colorado Hemp Industries Association. “True Leaf is championing an effort that could bring FDA-approved hemp-based pet food to market for the first time in the United States.”

True Leaf pioneered hemp-seed based pet supplements that provide calming support, promote hip and joint health, and help immune and heart function. The company’s True Hemp line of functional treats, supplement oils, and chew sticks for dogs and cats has gained worldwide popularity and is now sold in more than 2,800 stores across North America and Europe. In the United States, the True Hemp line is approved by the National Animal Supplement Council (NASC) – one of the highest-level certifications in the pet industry.

The Hemp Feed Coalition expects to submit its first petition in 2019 which will open the door for hemp seed oil to be used in food for dogs and cats. Next, the Hemp Feed Coalition will prepare a petition for hemp protein powders for use in dog and cat food and start the process for hemp seed in cattle and horse feed. It expects to start the research phase for those petitions next year.

To learn more about the Hemp Feed Coalition, please visit: thecohia.org/hemp-feed-coalition.

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Press Releases

Pet Palette Announces Two Appointments

Both will work with sales.

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                Allison Irish and Kevin Davis

(PRESS RELEASE) Pet Palette, a national distributor of mid- to high-end pet products to pet specialty retailers announces a promotion of Kevin Davis to director of national sales. Davis is a 10 year veteran of the pet industry and has been with Pet Palette for seven years. His focus will be on building successful retail programs for independent chain customers across North America. “We are excited to have so much opportunity for Kevin,” said Michael Dagne, president of Pet Palette. “We have a lot of opportunity with larger independent store chains and franchises. Our model helps them to save money and time, which is key to these growing businesses. We know Kevin will do a great job.”

Pet Palette has also promoted Allison Irish to inside sales associate. Irish will work with the Pet Palette customer base, with a focus on Wholesalepet.com customers. “Allison has a background in sales, and a wonderful way of working with our customers, so it was only natural that we promote her this position,” said Michael Dagne, president of Pet Palette.

For more information about Pet Palette, go to petpalette.com.

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Amazon Sponsors the Human Animal Bond Research Institute

Executive director believes in pet-inclusive work environments.

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(PRESS RELEASE) WASHINGTON, DC – The Human Animal Bond Research Institute (HABRI) announced that Amazon, a pet-friendly company and supplier of pet products, has become an official sponsor of HABRI and its research on the human health benefits of companion animals.

“Amazon’s support for HABRI and human-animal bond research demonstrates its commitment to the values of great pet care and the importance of pets in our lives,” said Steven Feldman, executive director of HABRI. “Amazon helps make it easy for us to care for our pets and, in turn, our pets contribute to our health and wellness.”

Amazon customers can explore popular pet products, enjoy pet care tips, and create a profile for their pet in order to receive personalized recommendations and coupons. In addition to offering customers a wide selection of pet food, treats, toys, tech and more, Amazon has been dog-friendly since Day 1 at its Seattle headquarters where employees share their workspace with as many as 6,000 pupazonians each day.

Scientific evidence increasingly shows that pets improve humans’ heart health; alleviate depression; increase well-being; support child health and educational development; and contribute to healthy aging.

New research also shows that pet-supportive workplaces boost employee attraction, engagement and retention. When employers support pet owners, employees are more likely to feel highly connected to their company’s mission, become more fully engaged with their work and are more willing to recommend their employer to others. Additionally, employees at pet friendly workplaces are 52% more likely to report a positive working relationship with their boss and 53% more likely to report a positive working relationship with their co-workers, compared to just 14% and 19% among those in non-pet friendly environments.

“Science demonstrates that pet-inclusive work environments help boost morale and encourage a culture of healthy collaboration and teamwork,” Feldman added. “Amazon is a leading pet-friendly company, and HABRI looks forward to working together to help more employers become pet-friendly so that more people can experience the benefits of the human-animal bond at home and on the job.”

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LA Cat Lovers Unite at the Cats on Glass Gallery in Los Angeles

Interactive pop-up with a purpose presented by Fresh Step Clean Paws partners with spcaLA, Kitten Lady and Nala Cat to encourage more cat adoptions.

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(PRESS RELEASE) LOS ANGELES – The Cats on Glass Gallery, presented by Fresh Step Clean Paws, is an interactive pop-up with a purpose that gives cat lovers a one-of-a-kind experience in an effort to help more shelter cats find forever homes. The Gallery opened its doors last night to a waiting crowd for a limited time in downtown Los Angeles (1147 South Hope Street) and will remain open for the next ten days. LA feline fans will now have their chance to celebrate cat love while supporting a great cause.

Fresh Step’s mission is to help every shelter cat find – and stay in – a forever home. Each interactive exhibit within the Cats on Glass Gallery features adoptable cats and an element of glass to give cat lovers a chance to literally picture themselves with, and even adopt a cat. Fresh Step will be covering the fee typically associated with adoptions throughout the duration of the exhibit to help alleviate barriers to bringing a cat home.

“I’m thrilled to be partnering with Fresh Step again at their second Cats on Glass Gallery where we will continue to spark interest and encourage more shelter cat adoptions,” said Fresh Step spokesperson Hannah Shaw, known in the cat community simply as ‘Kitten Lady’. “It has been remarkable to see the fan reaction and I can’t wait for LA to experience this cat lovers’ dream.”

Curated by Fresh Step Clean Paws to dramatize the benefits of the low-tracking litter, the exhibit will feature the same larger than life cat display, pom-pom room, me-owm meditation center, adoption lounge and feature exhibit: live Cats on Glass Playhouse that attracted waiting crowds in New York with a few Hollywood additions, including adoptable cats from spcaLA and a cat-lebrity Walk of Fame.

“We are so thrilled to partner with Fresh Step for Cats on Glass Los Angeles,” said spcaLA President Madeline Bernstein. “spcaLA is always ready to find unique and innovative opportunities to showcase the wonderfulness of our feline friends.”
Guests are encouraged to come, snap and share their cat love throughout the gallery, where an Instagram post will trigger a litter donation to shelter cats at spcaLA. Participants will receive an exclusive cat-themed gift in return. More details will be available inside the #CatsOnGlass Gallery at the InstaShop.

“There are pop-ups focused on candy, makeup and wine, so we thought ‘Why not cats?’,” said Lauren May, brand manager, Clorox Pet Products. “With nearly 300 million cat-related posts on Instagram, we know that people are posting about their feline friends and we wanted to tap into that conversation in a relevant way while bringing awareness to the many cats that don’t yet have forever homes. Hopefully people will find their feline match at the Cats on Glass Gallery.”

Last night’s grand opening featured Hannah Shaw and LA native cat-lebrity, Nala Cat, among VIP media and influencer guests. The Cats on Glass Gallery will be open January 18 – January 27, 2019 from 12 p.m. – 8 p.m. and is located at 1147 Hope Street (near 12th Street) in downtown Los Angeles. The Cats on Glass Gallery is a free event, however please consider a suggested $10 donation to our partner, spcaLA. For more information, video footage, and to RSVP and donate, visit www.CatsOnGlassGallery.com.

For those not local or stuck in LA traffic, you can still take an inside look at the new Cats on Glass Gallery through our special Facebook Live interactive video tour with Fresh Step and surprise guests – famous felines and cat-loving influencers – at Facebook.com/freshstep. You can also follow along on Instagram by following #CatsOnGlass @FreshStep.

Litter box rejection, mess and smell are pain points of cat owners, and may contribute to fewer successful cat adoptions. Based on the insight that one in three (34 percent) of consumers prefer litter with no scent, Fresh Step Clean Paws litter will be available in Unscented starting in February 2019. Fresh Step Clean Paws low tracking litter, 2018’s top innovation in the litter category, can be found at grocery, pet specialty, mass merchandise and drug stores nationwide. To learn more about Fresh Step Clean Paws low tracking litter, visit FreshStep.com.

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