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True Leaf Unveils New Brand Identity and Product Innovations

Research-inspired new look and product line will be officially revealed at the Global Pet Expo.

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(PRESS RELEASE) VERNON, BC – March 13, 2019 – True Leaf Medicine International Ltd. announced the launch of a new brand identity, redesigned logo and product innovations that reflect its commitment to be the most trusted cannabis-for-pets brand.

The new brand identity features a logo with the True Leaf name in a simple, clear scripted typeface accented with an elegant leaf, highlighting the natural plant goodness of True Leaf’s products. The logo will be featured on all the Company’s products, uniting them under a single banner, and reflecting True Leaf’s emergence as a global leader in cannabis and hemp wellness for pets.

The new brand and expanded product line will begin being rolled out in May 2019 to nearly 2,500 pet retail stores in North America, with Europe to follow towards the end of the year.

The new brand and expanded pet product line were developed in partnership with Dossier Creative, the firm behind successful brands such as Vega Nutrition and Mike’s Hard Lemonade. The new branding is designed to appeal to the new generation of pet owners, based on the latest trends learned from consumer and industry research undertaken recently by the Company. Key findings revealed that the majority of people interested in cannabis for their pets are between the ages 18-34, and that’s the consumer group True Leaf is addressing with its new branding.

True Leaf and Dossier Creative set out to create a brand identity that inspires trust with pet owners who are looking for quality, transparency and education. For example, the new packaging has updated dosing charts for dogs of all sizes, eliminating the guesswork for the smallest and largest breeds.

The new brand and products will be officially unveiled at the Global Pet Expo – the pet industry’s largest event – held March 20-22 at the Orange County Convention Center in Orlando, Florida.

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“True Leaf represents the type of project that we love at Dossier. It is a challenger brand leading the way in an entirely new product category called cannabis for pets,” said Don Chisholm, co-founder and innovation director of Dossier. “As a pet parent myself and knowing how much love and money that we spend on our pet companions, I’m confident that True Leaf’s new brand identity and architecture sets the company up for explosive growth and success – like many of Dossier’s clients.”

New Product Innovations

True Leaf is also launching new product innovations, including advanced formulas of its popular hemp-based Calming Support and Hip + Joint Support chews and oil supplements. The proprietary formulations combine therapeutic hemp with active ingredients such as omega-3, DHA and EPA from seafood and plants to help maintain and optimize pets’ health during their active and healthy years.

The Company is also adding Everyday Omega, a new omega-3 supplement for dogs, to its product line. The new supplement evolved from True Leaf’s previous Immune + Heart chew – an antioxidant-rich formula that strengthens immune and cardiovascular function – and is enhanced with omega-3 content to meet National Research Council standards.

All three products, Calming Support, Hip + Joint Support, and Everyday Omega, will be available in small, medium and large format chews (from puppies up to large dog breeds), and as a hemp seed oil that can be used as a healthy and tasty kibble topper.

“Our new brand and expanded product line is all about reigniting your pet’s natural zest for life: more wags per tail, more chase per ball, and more ruff per tumble,” said Darcy Bomford, founder and chief executive officer of True Leaf. “We are inspired by the unconditional love our pets give us every day. They are our constant companions and trust us to keep them safe and healthy. Our purpose is to return that love through natural preventative supplements that harness the healing powers of cannabis and other active plant-based ingredients to reduce joint pain, boost immunity, and alleviate anxiety.”

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Committed to creating better plant-based solutions for pets and the environment, True Leaf is also adding a family of oil of oregano products to its line. The new products: Healthy Gums Dental Spray, Healthy Teeth Dental Gel, Healthy Skin & Coat All-Purpose Spray, First Response Topical Gel, and Fresh Breath Chewables, are the first oil of oregano products specially formulated for pets that leverage the medicinal benefits of this essential oil loaded with antioxidants.

Most Trusted Cannabis-for-Pets Brand

Research shows that pet owners are interested in cannabis treatments for their pet companions but are unsure about the unregulated and illegal/grey market CBD products currently being sold. True Leaf products use hemp seed – the legal strain of cannabis – and are backed by industry regulators such as the National Animal Supplement Council (NASC) so pet owners know that the product they are giving their pet companions are legal, safe and effective.

True Leaf’s advanced formulas were developed by a team of pet industry veterans with 200+ years of collective expertise in making supplements for pets, including veterinarian Dr. Katherine Kramer, a passionate, knowledgeable advocate for the research and therapeutic use of cannabis for animals, who chairs the Company’s Veterinary Advisory Board.

To learn more, please visit www.trueleaf.com.

Members of the media can request a comprehensive media kit by emailing media@trueleaf.com.

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NYC Re-tails & Sales Pet Expo Wraps Up, Sets 2020 Date

It is scheduled to take place Tuesday, May 12, 2020.

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(PRESS RELEASE) On Tuesday, April 30, the seventh annual NYC Re-tails & Sales Pet Expo took place and had the best event turnout to date. Hosted once again by Nancy Hassel of American Pet Professionals and Dana Humphrey of Whitegate PR, more than 200 attendees from the New York City and surrounding areas joined together at Home Studios Inc. near Union Square Park for this one-day boutique B2B tradeshow.

In previous years, the NYC Retails & Sales Pet Expo was exclusive to media, pet retailers, groomers, veterinarians, social media and pet influencers. However, this year for the first time, the event opened the doors to the public for special pet parent hours. During the last two hours of the show, pet parents were invited to attend the expo to shop for the latest pet products, as well partake in a very interesting panel discussion regarding one of the pet industry’s fastest-growing trends: CBD and holistic pet care.

“Every year has been a success with the NYC Re-tails and Sales Pet Expo. However, this year, there was an energy and excitement that felt much different than ever before,” said Dana Humphrey founder and president of Whitegate PR. “Our vendors and attendees had fantastic feedback about the day, and allowing pet parents to join us gave the expo an added layer of fun!”

CBD, a non-psychoactive cannabinoid, has had a surge in popularity over the past couple of years for people and pets which is why the CBD market is expected to hit $22 billion by 2022, according to the Brightfield Group, cannabis industry analysts.

“Pet retailers are jumping on board to this massive trend, which is why Dana and I decided to add a CBD panel at this year’s show,” said Nancy Hassel, founder and president of American Pet Professionals. “Valuable and crucial information was shared at the discussion for both pet industry professionals and pet owners. It was the perfect way to close out the day!”

Attendees gathered around to hear from industry experts, all of which were exhibitors at the show, during two panel sessions CBD 101 and the Business Side of CBD and Hemp. Panels included: Angela Ardolino from CBD Dog Health, Craig Henderson from Fetch/Extract Labs, Matt Terrill from Innovet Pet, Min An from Buzzin and Dee Rivera of LATINISTA Magazine (as moderator). Panel session two consisted of: Dr. Bob Goldstein of Earth Animal; Damian Dalla-Longo of Bona Vida, Steven Cron Benchmark Payment Networks, Rob Kovler of Animal Nutritional Products, and Glenn Polyn from PET AGE Magazine (as moderator). During each panel, attendees learned about hemp regulations and how to carry this exploding new category in their stores. Veterinarians and experts crafting CBD in the USA were available for cautious pet parents and professionals to get their questions answered about this natural product that helps calm pets from anxiety and other ailments, especially prone problems for urban pets!

The vendor lineup included: Animal Nutritional Products, Benchmark Payment Networks, Bona Vida, Brutus Broth, Buzzn, CBD Dog Health, Don’t Forget Pocket Strap, Earth Animal, Emma Ko’s, Extract Labs/Fetch, Fairy Boss, Fluffygram, Green Coast Pet, Innovet Pet, NaturVet, NeVetica, Pet Smoochies, Pets Destiny, Ruffina, TwinCritters, Viachem, Wooftown’s brands: Baked Fresh and Home Cooked pet treats and food.

Mark your calendar for next year’s NYC Re-tails Sales Pet Expo, which is scheduled to take place Tuesday, May 12, 2020.

retailsandsalespetexpo.com

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The Pound Bakery Adds Product Lines to Summer Catalog

They include fun flavors specifically with summer in mind.

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(PRESS RELEASE) Known for creating healthy and innovative dog treats, The Pound Bakery is introducing a number of new product lines as part of its summer catalog.

The new product lines include fun flavors specifically with summer in mind.

All-natural Paws Barkery artisan-baked, soft dog treats, for example, celebrate the season with recipes such as Berry Patch, pineapple- and coconut-enhanced Pina Colada, and Fresh Made Donut Recipe, flavored with oats, molasses, coconut and flaxseed.

Le Petit Treat recipes are USA-made, but French cuisine-inspired, created by a trained Parisian chef. These grain-free treats come in a variety of fresh flavors and limited ingredients, such as Coq Au Vin, which includes chicken, chickpea, beets and more; Creme De Menthe featuring spinach and mint; and Beef Bourguignon filled with beef, carrots, peas, among others.

The Pound Bakery’s organic line, Wholesome Mutt’s Organic treats, are made with carefully selected, USDA certified organic ingredients, sourced directly from farms and baked in small batches. The pesticide- and chemical-free treats are available in flavors such as Sweet Potato, Peanut Butter, Pumpkin Ginger and Apple Cinnamon.

Additional brands under The Pound Bakery umbrella include Treat Simple, in exciting flavors and formulas such as Blueberry & Kale, Pomegranate & Coconut, Power: Protein, and Boost: Antioxidant. The manufacturer is also in partnership with Cake Boss Buddy Valastro, whose pet treat line is inspired by classic Italian entrees and desserts.

Since 1996, The Pound Bakery has enjoyed a reputation as manufacturer of only the highest-quality pet treats with as few ingredients as possible. With the recent completion of its new 220,000 square feet plant in Harvard, IL, The Pound Bakery became the largest pet treat manufacturing facility in North America.

Consumers can purchase treats from The Pound Bakery directly, via its retail site, Prized Pet. Wholesale bulk purchase can be made via the company’s online wholesale store: thepoundbakery.com/collections/all-products. In addition to direct selling of its own brand, The Pound Bakery also offers private label treat manufacturing for brands seeking grain-free, wheat-free or other natural pet treat solutions.

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NILodor Expands Distribution in Canada

It has teamed up with Anipet Animal Supplies.

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(PRESS RELEASE) NILodor Pet Brands has teamed up with Anipet Animal Supplies to distribute NILodor’s Tough Stuff and Mossy Oak Active Outdoor Dog product lines in Canada.

Anipet will offer odor control products for the home and pet formulated products with NILodor’s proprietary Odor Eliminating Technology. Products include odor and stain eliminator, grooming shampoos and sprays, Tap-A- Drop, cat litter additive, and rug and room deodorizers.

“It’s our commitment and priority to ensure the success of brick-and-mortar pet retailers. Our partnership with Anipet Animal Supplies helps achieve this goal in the Canadian Market”, said Jamie Thomas, national sales manager of NILodor. Anipet brings more than 30 years of experience providing superior pet products to independent pet specialty store, groomers and veterinary clinics.

nilodorpets.com

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