True Tales

True Tale: My Cat Told My Psychic That He Wanted to Try These Foods

The retailer involved shares how he handled this unusual request.

Published

4 months ago

June 13, 2024

PETS+ Staff PETS+ May-June 2024

A customer came into the shop years ago with a very specific list of foods that her cat had told her psychic that he’d like to try. As I went through the list of about 10 foods, we carried a number of them but not all, I treated her with respect and all seriousness. I shared with her some new foods that we’d just brought in that her cat might not be aware of yet and that she should talk with him about. It was sometimes challenging to keep a straight face, but I kept it pretty serious and we were able to find some options for her cat. — Jeff Jensen, Four Muddy Paws, St. Louis, MO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.