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Jim Ackerman

Try This Formula to Create Pet-Business Ads That Sell

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It’s called AIDA.

There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman.

It stands for Attention, Interest, Desire, Action.

In the video below, he explains each of these elements. Master them and your ads are sure to lead to sales, Ackerman says.

Take a look:

 

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How to Keep New and Potential Hires From 'Ghosting' You

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace expanding on her June PETS+ column on preventing new hires and job candidates from “ghosting” you. Hint: Much of her advice will help you make better hires and keep happier employees.

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Jim Ackerman

Video: Digital Ads Need to Do One Thing and One Thing Only

They’re not actually designed to sell products.

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MARKETING SPECIALIST JIM ACKERMAN explains in this episode of Marketing Gems that while longer ads tend to sell more, digital platforms such as Google Ads and Facebook only give you limited space to work with.

The key point to remember, he says, is that the headline and other text in these ads is not designed to sell your product. It has a much simpler purpose: to get the click.

When visitors arrive at your landing page, the real selling begins.

Watch the video:

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Jim Ackerman

Video: More Ways to Make the ‘More Is More’ Principle Work for You in Advertising

Longer ads sell more goods.

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MARKETING SPECIALIST JIM ACKERMAN has explained that longer ads tend to sell more than shorter ads.

In today’s video, he provides examples of how you might take advantage of this concept.

They key point, he says, is that longer ads allow you to tell more of your story.

Watch the video:

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Jim Ackerman

Video: Long Ads Generate More Sales

Don’t believe what you heard about “less is more.”

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YOU MAY HAVE HEARD that less is more.

But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman.

In fact, he says ads with longer text often outperform those that are short and sweet.

Watch the video:

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