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US Spending on Pet Costumes to Hit $700M for Halloween 2023

A record 73% of people will participate in Halloween-related activities.




Spending on pet costumes is projected to reach $700 million this year, according to the National Retail Federation.

That’s roughly in line with 2022 spending.

The most popular pet costumes include a pumpkin (11%), a hot dog (7%), a bat (4%), a bumblebee (3%) and a spider (3%). Other popular costumes include a devil, a cat, a lion, a ghost and a witch.

Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. A record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022.

“More Americans than ever will be reaching into their wallets and spending a record amount of money to celebrate Halloween this year,” NRF President and CEO Matthew Shay said. “Consumers will be shopping early for festive décor and other related items and retailers are prepared with the inventory to help customers and their families take part in this popular and fun tradition.”


Like previous years, the top ways consumers are planning to celebrate are handing out candy (68%), decorating their home or yard (53%) or dressing in costume (50%). However, in a return to pre-pandemic norms, more consumers also plan to throw or attend a party (32%) or take their children trick-or-treating (28%).

The 2023 Halloween survey asked 8,084 consumers about their shopping plans. It was conducted Sept. 1-6.



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