(PRESS RELEASE) HOLLAND, MI — John A. Van Den Bosch Co., a leading distributor of pet products, announced its new partnership with GURU Pet Company, a brand known for challenging dogs’ minds, engaging their natural instincts and inspiring their spirit. This collaboration allows Van Den Bosch to expand its offerings and introduce GURU’s unique toys to pet families. By aligning with GURU’s commitment to creating products that support dogs’ natural behaviors and enrich their lives, Van Den Bosch is excited to help more dogs thrive through purposeful play.
GURU focuses on creating safe, instinct-driven toys that support a dog’s natural behaviors, this partnership allows GURU to bring their thoughtfully crafted products to even more pet families. “Working with Van Den Bosch is an exciting opportunity to enrich the lives of more dogs and support their well-being through purposeful play and continue delivering high-quality, innovative enrichment toys,” says Amy Stone, President of GURU. This collaboration highlights their dedication to supporting the well-being and happiness of dogs everywhere.
“At Van Den Bosch, we are always looking for products that provide real value to our customers and the pets they serve,” says Abby Siebern, VP of Sales & Purchasing at John A. Van Den Bosch Co. “GURU is a fun and dynamic brand that not only captures the attention of dogs but also their owners. The variety and creativity of their toy options will fill a gap in our current selection, and we are thrilled to offer them to our retailers.” GURU products are available to all John A. Van Den Bosch customers in the upcoming December Sales Flyer.
About John A. Van Den Bosch Co.
John A. Van Den Bosch Co. is a trusted name in the pet food products distribution industry and manufacturer of Nature’s Window wild bird seed, known for its high-quality offerings and reliable services. With a rich history of serving retailers, John A. Van Den Bosch Co. has earned a reputation for excellence and professionalism. vboschhome.com
About GURU
Guru Pet Company redefines dog toys with a focus on simple, thoughtful innovation, creating products that speak to a dog’s natural instincts while prioritizing safety. Each toy is crafted with purpose, addressing common behaviors like chewing, foraging, and puzzle-solving in ways that engage and enrich without over complication. Our mission is to keep dogs happily in loving homes and out of shelters, designing toys that are both intuitive and effective, supporting a pet’s well-being and strengthening the bond between dogs and their families. With GURU, you’ll find toys that keep your dog engaged and occupied. gurupetcompany.com
