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VE RAW BAR Revamped

Second generation VE RAW BAR to be launched at Global Pet Expo.

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(PRESS RELEASE) GREEN BAY, WI – Vital Essentials has taken its award winning VE RAW BAR merchandise display with freeze-dried snacks to new levels. The new display will feature a freestanding rack that holds 12 bulk containers and product, offering a 360-degree shopping experience for pet parents. The display rack can be placed center aisle, by the cash register or alongside a wall. Shoppers can rotate each rack arm to find the products they’re looking for with ease.

“Our award-winning VE RAW BAR has undergone a significant makeover,” stated Melissa Olson, marketing director. “Many retailers loved the concept of the VE RAW BAR, but were tight on space to display the bulk containers. With this new unit, retailers have the flexibility to place the unit anywhere in the store.”

There will be two new VE RAW BAR Snacks included with the new display – Freeze-Dried Duck Hearts and Freeze-Dried Bully Twists. “Our consumers and retailers alike have been asking us to add a larger heart option to our lineup and have been looking for a more substantial chew, and we delivered!,” commented Olson.

VE RAW BAR Freeze-Dried Snacks are only available to independent pet stores and are not available to online resellers. This combined with the new freestanding display offer pet stores a unique value proposition and interesting way to engage with their shoppers. “The VE RAW BAR is a great way to start a conversation about raw feeding its related health benefits with pet parents,” Olson said. “Each of the freeze-dried snacks supports oral health and mental stimulation for cats and dogs at a very attractive price point.”

This second generation VE RAW BAR will be featured at the Global Pet Expo on March 20-22, 2019 in Orlando, Florida. Retailers are encouraged to stop by the Vital Essentials booth #621 to learn more about the display and the incredible margins that can be attained.

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NYC Re-tails & Sales Pet Expo Wraps Up, Sets 2020 Date

It is scheduled to take place Tuesday, May 12, 2020.

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(PRESS RELEASE) On Tuesday, April 30, the seventh annual NYC Re-tails & Sales Pet Expo took place and had the best event turnout to date. Hosted once again by Nancy Hassel of American Pet Professionals and Dana Humphrey of Whitegate PR, more than 200 attendees from the New York City and surrounding areas joined together at Home Studios Inc. near Union Square Park for this one-day boutique B2B tradeshow.

In previous years, the NYC Retails & Sales Pet Expo was exclusive to media, pet retailers, groomers, veterinarians, social media and pet influencers. However, this year for the first time, the event opened the doors to the public for special pet parent hours. During the last two hours of the show, pet parents were invited to attend the expo to shop for the latest pet products, as well partake in a very interesting panel discussion regarding one of the pet industry’s fastest-growing trends: CBD and holistic pet care.

“Every year has been a success with the NYC Re-tails and Sales Pet Expo. However, this year, there was an energy and excitement that felt much different than ever before,” said Dana Humphrey founder and president of Whitegate PR. “Our vendors and attendees had fantastic feedback about the day, and allowing pet parents to join us gave the expo an added layer of fun!”

CBD, a non-psychoactive cannabinoid, has had a surge in popularity over the past couple of years for people and pets which is why the CBD market is expected to hit $22 billion by 2022, according to the Brightfield Group, cannabis industry analysts.

“Pet retailers are jumping on board to this massive trend, which is why Dana and I decided to add a CBD panel at this year’s show,” said Nancy Hassel, founder and president of American Pet Professionals. “Valuable and crucial information was shared at the discussion for both pet industry professionals and pet owners. It was the perfect way to close out the day!”

Attendees gathered around to hear from industry experts, all of which were exhibitors at the show, during two panel sessions CBD 101 and the Business Side of CBD and Hemp. Panels included: Angela Ardolino from CBD Dog Health, Craig Henderson from Fetch/Extract Labs, Matt Terrill from Innovet Pet, Min An from Buzzin and Dee Rivera of LATINISTA Magazine (as moderator). Panel session two consisted of: Dr. Bob Goldstein of Earth Animal; Damian Dalla-Longo of Bona Vida, Steven Cron Benchmark Payment Networks, Rob Kovler of Animal Nutritional Products, and Glenn Polyn from PET AGE Magazine (as moderator). During each panel, attendees learned about hemp regulations and how to carry this exploding new category in their stores. Veterinarians and experts crafting CBD in the USA were available for cautious pet parents and professionals to get their questions answered about this natural product that helps calm pets from anxiety and other ailments, especially prone problems for urban pets!

The vendor lineup included: Animal Nutritional Products, Benchmark Payment Networks, Bona Vida, Brutus Broth, Buzzn, CBD Dog Health, Don’t Forget Pocket Strap, Earth Animal, Emma Ko’s, Extract Labs/Fetch, Fairy Boss, Fluffygram, Green Coast Pet, Innovet Pet, NaturVet, NeVetica, Pet Smoochies, Pets Destiny, Ruffina, TwinCritters, Viachem, Wooftown’s brands: Baked Fresh and Home Cooked pet treats and food.

Mark your calendar for next year’s NYC Re-tails Sales Pet Expo, which is scheduled to take place Tuesday, May 12, 2020.

retailsandsalespetexpo.com

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The Pound Bakery Adds Product Lines to Summer Catalog

They include fun flavors specifically with summer in mind.

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(PRESS RELEASE) Known for creating healthy and innovative dog treats, The Pound Bakery is introducing a number of new product lines as part of its summer catalog.

The new product lines include fun flavors specifically with summer in mind.

All-natural Paws Barkery artisan-baked, soft dog treats, for example, celebrate the season with recipes such as Berry Patch, pineapple- and coconut-enhanced Pina Colada, and Fresh Made Donut Recipe, flavored with oats, molasses, coconut and flaxseed.

Le Petit Treat recipes are USA-made, but French cuisine-inspired, created by a trained Parisian chef. These grain-free treats come in a variety of fresh flavors and limited ingredients, such as Coq Au Vin, which includes chicken, chickpea, beets and more; Creme De Menthe featuring spinach and mint; and Beef Bourguignon filled with beef, carrots, peas, among others.

The Pound Bakery’s organic line, Wholesome Mutt’s Organic treats, are made with carefully selected, USDA certified organic ingredients, sourced directly from farms and baked in small batches. The pesticide- and chemical-free treats are available in flavors such as Sweet Potato, Peanut Butter, Pumpkin Ginger and Apple Cinnamon.

Additional brands under The Pound Bakery umbrella include Treat Simple, in exciting flavors and formulas such as Blueberry & Kale, Pomegranate & Coconut, Power: Protein, and Boost: Antioxidant. The manufacturer is also in partnership with Cake Boss Buddy Valastro, whose pet treat line is inspired by classic Italian entrees and desserts.

Since 1996, The Pound Bakery has enjoyed a reputation as manufacturer of only the highest-quality pet treats with as few ingredients as possible. With the recent completion of its new 220,000 square feet plant in Harvard, IL, The Pound Bakery became the largest pet treat manufacturing facility in North America.

Consumers can purchase treats from The Pound Bakery directly, via its retail site, Prized Pet. Wholesale bulk purchase can be made via the company’s online wholesale store: thepoundbakery.com/collections/all-products. In addition to direct selling of its own brand, The Pound Bakery also offers private label treat manufacturing for brands seeking grain-free, wheat-free or other natural pet treat solutions.

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NILodor Expands Distribution in Canada

It has teamed up with Anipet Animal Supplies.

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(PRESS RELEASE) NILodor Pet Brands has teamed up with Anipet Animal Supplies to distribute NILodor’s Tough Stuff and Mossy Oak Active Outdoor Dog product lines in Canada.

Anipet will offer odor control products for the home and pet formulated products with NILodor’s proprietary Odor Eliminating Technology. Products include odor and stain eliminator, grooming shampoos and sprays, Tap-A- Drop, cat litter additive, and rug and room deodorizers.

“It’s our commitment and priority to ensure the success of brick-and-mortar pet retailers. Our partnership with Anipet Animal Supplies helps achieve this goal in the Canadian Market”, said Jamie Thomas, national sales manager of NILodor. Anipet brings more than 30 years of experience providing superior pet products to independent pet specialty store, groomers and veterinary clinics.

nilodorpets.com

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