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Veterinary Formula Rebrands with New Modern Look

The company debuted the elevated new look at SuperZoo.




(PRESS RELEASE) FORT LAUDERDALE, FL – Veterinary Formula, a brand that provides science-first formulations with vet-recommended ingredients, unveils a new and modernized look to its line of best-in-class medicated solutions, grooming products, supplements, and treats.

With a cleaner design, more legible logo and improved copy displayed on packaging, the refreshed look offers a greater sense of cohesiveness across Veterinary Formula’s line of products. The brand’s new packaging features QR codes that direct pet parents to landing pages, unifying the in-store experience with enhanced online details, to ensure they are purchasing the right product for their pet’s specific needs, can check reviews, and watch video

“At Veterinary Formula, we’re committed to innovation and developing top-of-the-line products that pet parents can trust,” said Brent Stern, chief commercial officer of SynergyLabs, parent company of Veterinary Formula. “This new look isn’t just a nicer bottle, it represents our commitment to pushing the boundaries of pet care while offering products that are both affordable and effective.”

This revamp helps define the brand’s values and showcases key high-quality ingredients and benefits, perfectly positioning Veterinary Formula as the smartest way for pet parents to care for their pets. Beyond new packaging, the brand is innovating in new categories including supplements, ear care, and even eye health in an effort to fulfill the needs of pets and their parents for a brand they can return to time after time.

Veterinary Formula’s full lineup includes Clinical Care, Smart Coat Complex, Smart Vitality and Smart & Savory Treats. To learn more, please visit

About Veterinary Formula

For more than two decades, Veterinary Formula has been one of the world’s most trusted pet care brands. As part of the SynergyLabs family of brands, they offer best-in-class medicated solutions, grooming products, supplements, and treats that support canine and feline health. With deep expertise in product development and unparalleled research and development experience, they’re dedicated to providing pet parents with the smartest way to care for their pets. Made in the USA, in a cGMP facility, with high-quality ingredients, each product is based on science, tested for efficacy, and assessed for quality. For more information, please visit



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