(PRESS RELEASE) FORT LAUDERDALE, FL — Veterinary Formula, the trusted pet health brand from SynergyLabs, debuts a fresh, bold look and expanded offerings for its Smart Vitality Supplements line. Now featuring NASC-certified recipes and newly introduced formulas that are free from artificial flavors and preservatives, the enhanced line ensures pet parents have a comprehensive range of solutions to support their pets’ well-being.
Made in the USA with good-for-your-pet ingredients, each formula is available in a 60-count canister and includes:
- Anal Gland Support: Helps to firm up stools, making it easier and more comfortable for a dog’s anal glands to express naturally during potty breaks.
- Dental Support: Made with EpiCor, this formula replaces odor-producing bacteria with postbiotics to support a balanced gut and improve oral health over time.
- Eye Health: Designed to promote a pet’s eye health and support tear stains from the inside out, it features ingredients like Cinnamon, Cranberry, and Lutein.
- Gut Health: Featuring a Pre and Probiotic blend, plus Agave Inulin, Ginger Extract and Pumpkin Powder, to support digestion, immunity, and intestinal balance.
- Hip & Joint: Packed with powerful ingredients to strengthen bones and boost mobility, like Glucosamine HCI, Chondroitin Sulfate, Green-Lipped Mussel and Turmeric Curcumin, they’re perfect for dogs of all ages ready for the next adventure.
- Pet Calm: Erase worries without drowsiness with this formula that includes Suntheanine L-Theanine and L-Tryptophan, helping to restore a pet’s normal behavior and mood without making them sleepy.
- Senior Support: Glucosamine, Turkey Tail Mushroom, Probiotics and Chondroitin make this multi-functional chew perfect for aging dogs by providing overall support for joints, skin, and digestion.
The relaunch is more than just a packaging refresh; it embodies the heart of Veterinary Formula’s “Because We’re Pet Parents Too” campaign. This internal initiative invited SynergyLabs employees to showcase their beloved pets, with selected pets featured on the new product labels, advertisements, and marketing materials. The campaign reflects the brand’s deep-rooted love for animals, providing an authentic, personal connection between the people behind the brand and the pets they serve.
“Our Smart Vitality Supplements have always been crafted with pets’ best interests in mind, and now, with our fresh new look and expanded offerings, we’re able to provide even more targeted support for pet parents,” commented Brent Stern, Chief Commercial Officer at SynergyLabs, the parent company of Veterinary Formula. “The ‘Because We’re Pet Parents Too’ campaign brings our mission to life, showcasing the love and dedication our team has for their own pets and for all pets who depend on Veterinary Formula.”
Veterinary Formula is also excited to debut its rebranded Dental Fresh line at Global Pet Expo! With bold new packaging and the tagline “Oral care to give a whiff about,” the line offers pet parents an easy, affordable way to keep pets’ breath fresh. All show attendees are invited to stop by the brand’s booth to learn more.
About Veterinary Formula
For more than two decades, Veterinary Formula has been one of the world’s most trusted pet care brands. As part of the SynergyLabs family of brands, they offer best-in-class medicated solutions, grooming products, supplements, and treats that support canine and feline health. With deep expertise in product development and unparalleled research and development experience, they’re dedicated to providing pet parents with the smartest way to care for their pets. Made in the USA, in a cGMP facility, with high-quality ingredients, each product is based on science, tested for efficacy, and assessed for quality. For more information, please visit www.VeterinaryFormula.com.
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