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Jim Ackerman

Video: 2 Things That Can Go Wrong for a Pet Business in a Good Economy




The economy is good, pet ownership is up — what could possibly go wrong?

Two things, says marketing specialist Jim Ackerman. 

In the video below, Ackerman explains what they are, and how to avoid a major catch-22.

Take a look:

JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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