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Jim Ackerman

Video: 2 Things That Can Go Wrong for a Pet Business in a Good Economy

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The economy is good, pet ownership is up — what could possibly go wrong?

Two things, says marketing specialist Jim Ackerman. 

In the video below, Ackerman explains what they are, and how to avoid a major catch-22.

Take a look:


JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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Jim Ackerman

Video: Hand Out Specialty Items That Pet Owners Actually Care About

Certain items are much more likely than others to be effective.

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HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many pet-business owners have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Animal Ads, he explains that certain items are much more likely than others to be effective.

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Jim Ackerman

Video: Digital Ads Need to Do One Thing and One Thing Only

They’re not actually designed to sell products.

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MARKETING SPECIALIST JIM ACKERMAN explains in this episode of Marketing Gems that while longer ads tend to sell more, digital platforms such as Google Ads and Facebook only give you limited space to work with.

The key point to remember, he says, is that the headline and other text in these ads is not designed to sell your product. It has a much simpler purpose: to get the click.

When visitors arrive at your landing page, the real selling begins.

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Jim Ackerman

Video: More Ways to Make the ‘More Is More’ Principle Work for You in Advertising

Longer ads sell more goods.

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MARKETING SPECIALIST JIM ACKERMAN has explained that longer ads tend to sell more than shorter ads.

In today’s video, he provides examples of how you might take advantage of this concept.

They key point, he says, is that longer ads allow you to tell more of your story.

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