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YOU’VE PROBABLY BEEN HEARING experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman.

But for most owners, it hasn’t worked out that way.

In today’s video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

Watch the video:


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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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