Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Pet-Business Marketing Promotions at Once

Get creative with concurrent promotions.

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

PIDA – Pet Industry Distributors Association • FetchFind

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Published

5 years ago

September 29, 2020

PETS+ Staff

FOCUS IS A GOOD THING, but some pet-business owners overdo the concept when it comes to marketing.

Some business owners stick to doing only one promotion at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

PETS+ Staff

Since launching in 2017, PETS+ has won 24 major international journalism awards for its publication and website and was a finalist for Best Single Issue in the prestigious Neal Awards in both 2017 and 2024.

click to Comment(Comment)

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.