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FOCUS IS A GOOD THING, but some pet-business owners overdo the concept when it comes to marketing.

Some business owners stick to doing only one promotion at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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