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FOCUS IS A GOOD THING, but some pet-business owners overdo the concept when it comes to marketing.

Some business owners stick to doing only one promotion at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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