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Video: Former Radio Guy Talks About How He Built a Fast-Growing Dog Wash




Catch the replay of this Pets+ webinar hosted by Candace D’Agnolo of Pet Boss Nation.

This episode of Pets+ Live! featured Keith Miller of Bubbly Paws, a self-service dog wash and grooming salon with four locations in the Minneapolis area. Miller and his wife, Patrycia, opened their first location in 2011 and have added a new store every two years. 

They also own Pampered Pooch Playground, a doggy daycare in Minneapolis that turns 10 this year. Before going dog crazy, Keith Miller worked in radio for 10 years, which might be why he’s so savvy with marketing! 

Among the topics discussed in this episode, which took place Feb. 7:

  • Branding.
  • Super Bowl marketing.
  • Partnering for events (he’s sponsored beer pong!)
  • Company culture.
  • How he built a customer base to sustain primarily washing.

Watch the video:




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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