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HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many pet-business owners have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Animal Ads, he explains that certain items are much more likely than others to be effective.

Watch the clip:

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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