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THERE’S A LOT OF COMPETITION out there.

That means you not only have to set yourself apart, but also that you have to clearly communicate what makes you unique, says Jim Ackerman.

In this episode of Animal Ads, he explains how best to communicate your unique value proposition.

Take a look:

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World Pet Association

Superzoo Las Vegas | August 31- September 3, 2020

Discover new ways to stand out, be bold, and find your competitive differentiator at SuperZoo, the largest gathering of pet professionals in North America. Whether you run the top bird supply store in your hometown or you’re all about caring for cats, this is the place where you can.

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