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THERE’S A LOT OF COMPETITION out there.

That means you not only have to set yourself apart, but also that you have to clearly communicate what makes you unique, says Jim Ackerman.

In this episode of Animal Ads, he explains how best to communicate your unique value proposition.

Take a look:

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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